Navigating the Web3 Marketing Maze with Diana Felkina, CMO at Tectum | S5 E06

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Ready to transform your approach to Web3 marketing? This episode is packed with insights from Diana Felkina, CMO at Tectum, who shares her journey from the traditional marketing space into the adventurous realm of blockchain.
Discover insights on how to strategically navigate marketing in the Web3 space. We explore budget allocation, community building, and the importance of genuine utility over token hype.
• Discussion on why understanding the macroeconomic environment is crucial
• Importance of creating and finalizing technology for real-world application
• Adaptive marketing strategies in times of uncertainty
• Shift from a focus on token prices to tangible product utility
• Building authentic and engaged Web3 communities
• Effective use of AI tools for optimizing marketing efforts
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This episode was recorded through a Descript call on February 13, 2025. Read the blog article and show notes here: https://webdrie.net/navigating-the-web3-marketing-maze-with-diana-felkina-cmo-at-tectum/
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Chapters

1. Navigating the Web3 Marketing Maze with Diana Felkina, CMO at Tectum | S5 E06 (00:00:00)

2. What was the pivotal moment that led you to shift to Web3 marketing? (00:01:19)

3. What are the biggest mistakes Web3 projects make when allocating their budgets? (00:03:07)

4. How important is it for Web3 projects to maintain marketing efforts during market downturns, rather than stopping completely? (00:06:30)

5. Many founders focus on token price as their main KPI. What are your thoughts, and what’s the right strategy instead? (00:07:31)

6. What’s the most effective way to build and retain an engaged audience? (00:11:42)

7. You've grown Web3 audiences of over 150,000. In the quality vs. quantity debate, what's your take on social media growth? (00:14:24)

8. What are your thoughts on AI in marketing? How do you use it, and what are its pros and cons? (00:18:23)

9. Being decentralized, what challenges do you face, and any tips on overcoming them? (00:21:48)

10. With so many conferences and events, how do you choose the right ones to attend or sponsor for maximum impact? (00:23:57)

11. If you had one piece of advice for a Web3 startup looking to scale its marketing, what would it be? (00:29:31)

12. Where can people connect with you? Where would you like me to send them? (00:31:46)