Rebranding Web3 and the Synergy of AI: Transforming Perceptions and Opportunities with Diego Borgo | S5 E04

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This episode tackles the prevailing misconceptions surrounding Web3, emphasizing the need for a comprehensive rebranding to foster positive engagement. Diego Borgo shares insights on how the intersection of AI and blockchain can redefine this space, as well as the responsibility of industry leaders in shaping the future narrative.
• Discusses common misconceptions about Web3 and its association with scams
• Advocates for a rebranding of Web3 to enhance its perception
• Highlights the importance of clear communication to attract mainstream users
• Explores the potential of AI in verifying content authenticity through blockchain
• Examines how AI agents could simplify decentralized finance processes
• Calls for marketeers to actively engage in reshaping the narrative around Web3
This episode was recorded through a Descript call on February 4, 2025. Read the blog article and show notes here: https://webdrie.net/rebranding-web3-and-the-synergy-of-ai-transforming-perceptions-and-opportunities-with-diego-borgo/

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Chapters

1. Rebranding Web3 and the Synergy of AI: Transforming Perceptions and Opportunities with Diego Borgo | S5 E04 (00:00:00)

2. What’s the biggest misconception about Web3 that still persists, and why? (00:01:06)

3. If you were to rebrand Web3 from scratch, what core narrative would you build around it? (00:04:18)

4. AI has been dominating the conversation for a while now. Where does that leave Web3, and should it adapt? What are your thoughts? (00:09:54)

5. Many Web3 experts are now rebranding themselves as AI experts, shifting their focus. How do you see this trend, especially with projects like DeepSeek? (00:12:50)

6. I missed your talk in Belgium but saw your blog, They Lied to You About Web3. What was it about, and how did people react? (00:24:02)

7. For those listening, where can they follow you or find out about your next talks? (00:29:31)