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042: The Importance of Setting Expectations
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This one is pretty big one and I don’t think we even realised how HUGE a subject this was until we dove right in…
From the very first time a couple set eyes on your business, until the day you deliver their wedding, they’ve built an expectation in their head based on everything they’ve seen, heard and experienced from you along the way.
I love to think that we all want to wildly exceed our couples expectations and give them a service beyond anything they ever thought possible when they booked you for their day.
Sadly that sometimes isn’t the case and it’s all too easy to blame that on our clients for having too bigger dreams about what their wedding could be. In this episode we flip that theory on it’s head and offer the mindset that this only happens by poorly managing our clients expectations throughout that journey…
In this episode we cover how we keep those expectations in check by the copy on our websites, the thing we cover in the initial call, right the way through to portfolio curation, a detailed contract, FAQ’s and everything in between.
If you’re NOT driving whilst listening and fancy a fun drinking game, every time we say the word expectation, take a shot!!
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