))
The Psychology Behind Luxury Wedding Clients: Insights from Elizabeth Solaru
Manage episode 479883006 series 3572305
Content provided by Jac Bowie & Ben Connolly, Jac Bowie, and Ben Connolly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jac Bowie & Ben Connolly, Jac Bowie, and Ben Connolly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Ever wondered what separates truly luxury weddings from those that simply cost a lot? Elizabeth Solaru, multi-award winning luxury business consultant and former cake artist to Queen Elizabeth, pulls back the curtain on the exclusive world of high-net-worth clientele.
Elizabeth's remarkable journey from microbiologist to headhunter to luxury entrepreneur provides the perfect backdrop for her revolutionary insights. She reveals that luxury isn't defined by budget alone, but by understanding the psychology behind different types of wealthy clients. "You could have King Charles and Ozzy Osbourne with identical budgets," Elizabeth explains, "but their weddings would require completely different approaches because their psychological profiles as luxury clients differ dramatically."
For wedding professionals looking to break into this exclusive market, Elizabeth offers tactical strategies that go beyond the obvious. Rather than focusing on luxury publications or social media, she suggests identifying gatekeepers like personal assistants who control access to wealthy individuals. Her approach to Instagram is equally surprising – look for private accounts under pseudonyms and notice who major luxury brands are responding to in comments.
The mindset shift required for luxury positioning proves just as important as marketing tactics. Wedding professionals must recognize what type of luxury business founder they are (artisan, visionary, etc.) and build complementary partnerships accordingly. When showcasing work online, Elizabeth advocates quality over quantity: "Don't show 20 products when three incredible products will do the job." Your website should guide visitors like a Sherpa, creating curiosity through strategic organization and authentic storytelling.
Website: www.elizabethsolaru.com
🚀 THE ONLY PLACE TO WATCH OUR VIDEO INTERVIEWS BEFORE THEY DROP!
🎥 Want behind-the-scenes access to our guest interviews before they go live on the podcast? Want to actually be there for some of the live recordings? Then you NEED to be inside our Facebook group—the VIP lounge for 7,000+ wedding pros just like you.
💬 Rub shoulders with Jac & Ben
❓ Ask YOUR questions before we hit record
🎉 Network, learn, and grow alongside industry leaders
📢 Join discussions that don’t make it to air
👉 Join the community now: facebook.com/groups/weddingempirespodcast
👰♀️ This is where the real conversation happens. Don’t just listen—experience it.
📲 LET’S STAY CONNECTED
🌐 Website & Courses: www.weddingacademyglobal.com
📸 Instagram: @weddingacademylive
🎶 TikTok: @weddingacademylive
📺 YouTube: Wedding Academy TV
👍 Facebook: Wedding Academy Global
🎓 READY TO BUILD YOUR WEDDING EMPIRE?
Join thousands of ambitious creatives leveling up inside WeddingAcademyGlobal.com. Whether you'...
Chapters
1. The Psychology Behind Luxury Wedding Clients: Insights from Elizabeth Solaru (00:00:00)
2. Welcome to Wedding Empires (00:00:50)
3. From Microbiologist to Luxury Consultant (00:02:37)
4. Defining Luxury in Weddings (00:08:12)
5. Finding High-Net-Worth Clients (00:11:12)
6. The Luxury Mindset & Business Positioning (00:20:55)
7. Online Strategies for Luxury Marketing (00:27:25)
8. First Steps for Breaking into Luxury (00:28:48)
38 episodes
Share
