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Harnessing The Power of Short Form Video Content For Your Wedding Business with The Wedding Duo
Manage episode 480824060 series 3557164
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How does a husband-wife team build a wedding empire reaching over half a million people? Meet Dominic and Serena of The Wedding Duo, who've transformed their combined 30 years of experience into a thriving business that spans wedding planning, DJing, and viral content creation.
Their story begins unexpectedly – Dominic leveraged his stand-up comedy background to excel as a wedding DJ, while Serena built her career in event planning. Neither imagined their casual San Antonio side business would explode into a six-figure enterprise allowing them to relocate while maintaining operations from afar. When the pandemic halted weddings temporarily, they turned to TikTok out of sheer boredom. That spontaneous decision changed everything.
"Most brides are like 'Oh my god, I'm engaged, what the heck do I do now?'" Dominic explains. This simple insight drives their content philosophy – providing engaged couples with straightforward, judgment-free guidance through the wedding planning maze. Their viral videos featuring emotional ceremony entrance techniques have sparked industry trends, with couples specifically seeking them out for these signature touches. Their approach balances educational content with authentic personality, creating deep connections with followers who "feel like they already know them" before they even meet.
The duo shares fascinating insights about content creation for wedding professionals: the importance of showing your face consistently, capturing educational moments at venues, and balancing perfectionism with consistency. Their upcoming book "The Wedding Duo Way" promises to reveal how they've built their business model that allows them to operate as true owners rather than being trapped working in their business.
Want to transform your wedding business through authentic content creation? Listen now to discover how this remarkable team balances marriage, business partnership, and content creation while maintaining their genuine selves in a competitive industry.
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Chapters
1. Harnessing The Power of Short Form Video Content For Your Wedding Business with The Wedding Duo (00:00:00)
2. Welcome to the Wedding Duo (00:00:50)
3. From Stand-up to Wedding DJ (00:06:00)
4. Creating a Viral Wedding Brand (00:10:56)
5. TikTok Strategy for Wedding Pros (00:17:43)
6. Building a Personal Connection with Clients (00:25:31)
7. The Wedding Duo Way Book Preview (00:29:42)
8. Advice to Their Younger Selves (00:32:46)
38 episodes
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