WII173 – Tech Recommendations Are Your New Super Power – with Ariel Faulkner-O’Brien

Wedding Industry Insider

Photographers. Florists. DJs. We all know the staples of a preferred vendor list. But there’s a new category quietly reshaping how wedding planners build trust, streamline the process, and even increase their income: technology for engaged couples.

Ready to curate a recommended tech list that will wow your clients? This week’s episode of Wedding Industry Insider is the perfect place to start.

We’re joined by Ariel Faulkner-O’Brien, the Chief Marketing Officer for Sincere. You’ve likely heard of Sincere’s family of brands – this is the tech company that brings you Timehop, Punchbowl, and Memento. And now, they’re bringing you Lovebird, an elegant digital platform for wedding guest communication that will help your couples manage every touchpoint with guests, all in one place.

Ariel brings so much marketing expertise to this episode and shares how digital recommendations — from wedding guest communication platforms like Lovebird to prenup services and tux rental sites — are the new VIPs in your vendor lineup.

Tune in and learn how to recommend tech authentically, get pro tips for integrating them into your brand, and discover how affiliate programs can benefit both you and your clients. Plus, Ariel reveals her top marketing practices that have helped shape Sincere into such a trusted and profitable corporation.

Here’s some of what you can look forward to in this awesome new episode:

• Tips for identifying & recommending tech in a way that feels natural and on-brand (not salesy) to clients
• How to increase revenue through affiliate and referral programs, and how to get started now with Lovebird’s affiliate program.
• Ariel’s genius-level practice of “fundamental prioritization” and how it can launch you toward success
• Time-tested marketing advice from Ariel’s incredible career.
• And… Ariel’s #1 advice for wedding planners!

To hear our full interview with Ariel Faulkner-O’Brien, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Ariel for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Show Notes:

• Begin your recommended tech list by signing up for Lovebird’s affiliate program today!
• Questions? Get in touch with Ariel or Eddie

The post WII173 – Tech Recommendations Are Your New Super Power – with Ariel Faulkner-O’Brien appeared first on Timeline Genius Blog.