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112 Branding a Feeling with Benjamin Witte, Founder and CEO of Recess
Manage episode 257550120 series 1401967
Content provided by Stephan Ango. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Ango or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In many ways, the cannabis industry still feels like a grey area. That's why Recess founder Benjamin Witte didn't set out to build a brand on top of an ingredient — he wanted to build a brand on top of a feeling.
The creative community has adopted the fruit-infused CBD drink with open arms, which is very much by design. The pastel gradients, neon signs, and ephemeral imagery are all meant to evoke that easy sense of creative calm.
Lately, Benjamin has spent most of his time pushing for the FDA to issue final regulations for CBD. With clear regulations, his team has plans to expand way beyond fizzy drinks. In this episode, Benjamin shares how he hired writers to build a story driven marketing team, how he's generating the most impressions for the least amount of money, and what new products Recess has in the works.
152 episodes
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Manage episode 257550120 series 1401967
Content provided by Stephan Ango. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Ango or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In many ways, the cannabis industry still feels like a grey area. That's why Recess founder Benjamin Witte didn't set out to build a brand on top of an ingredient — he wanted to build a brand on top of a feeling.
The creative community has adopted the fruit-infused CBD drink with open arms, which is very much by design. The pastel gradients, neon signs, and ephemeral imagery are all meant to evoke that easy sense of creative calm.
Lately, Benjamin has spent most of his time pushing for the FDA to issue final regulations for CBD. With clear regulations, his team has plans to expand way beyond fizzy drinks. In this episode, Benjamin shares how he hired writers to build a story driven marketing team, how he's generating the most impressions for the least amount of money, and what new products Recess has in the works.
152 episodes
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continue reading
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continue reading
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UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
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