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123 Looking to Nature with Hillary Peterson, Founder of True Botanicals
Manage episode 265313103 series 1401967
Content provided by Stephan Ango. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Ango or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
One of the biggest obstacles for True Botanicals was the preconceived notion that natural products don't work as well as those riddled with toxins. To prove the potency of natural ingredients, True Botanicals invested in top notch suppliers promoting biodiversity and clinical trials to prove that these ingredients outperformed leading skincare products.
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Go to the Lumi blog for links and images.
152 episodes
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Manage episode 265313103 series 1401967
Content provided by Stephan Ango. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Ango or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
One of the biggest obstacles for True Botanicals was the preconceived notion that natural products don't work as well as those riddled with toxins. To prove the potency of natural ingredients, True Botanicals invested in top notch suppliers promoting biodiversity and clinical trials to prove that these ingredients outperformed leading skincare products.
On this episode, True Botanicals founder Hillary Peterson talks customer education, pricing high performing products, her transition away from CEO, and how True Botanicals had to change their plans amid the pandemic.
Go to the Lumi blog for links and images.
152 episodes
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Similar to Well Made
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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