Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Content provided by Stephan Ango. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Ango or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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135 Aspiring to ubiquity with Rumpl CEO and Founder, Wylie Robinson
Manage episode 277942302 series 1401967
Content provided by Stephan Ango. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Ango or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Before Rumpl, sleeping-bag-style puffy blankets were predominantly marketed to Alpine athletes. Rumpl didn't invent the category, but founder and CEO, Wylie Robinson is doing everything he can to expand it.
Wylie likes to ask people a simple question, "How many blankets do you have at home?" Then he asks, "How many of the brands can you name?" Outside of heritage brands like Pendleton or Woolrich, there is very little brand loyalty in the blanket business. Beyond that, there's little being done to bring performance textiles into the space.
On this episode, fresh off of his Shark Tank pitch, Wylie shares what he learned from being on the show, how Rumpl continues to scale and differentiate, and why the pandemic took their branding down a few notches on Maslow's hierarchy.
152 episodes
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Manage episode 277942302 series 1401967
Content provided by Stephan Ango. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Ango or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Before Rumpl, sleeping-bag-style puffy blankets were predominantly marketed to Alpine athletes. Rumpl didn't invent the category, but founder and CEO, Wylie Robinson is doing everything he can to expand it.
Wylie likes to ask people a simple question, "How many blankets do you have at home?" Then he asks, "How many of the brands can you name?" Outside of heritage brands like Pendleton or Woolrich, there is very little brand loyalty in the blanket business. Beyond that, there's little being done to bring performance textiles into the space.
On this episode, fresh off of his Shark Tank pitch, Wylie shares what he learned from being on the show, how Rumpl continues to scale and differentiate, and why the pandemic took their branding down a few notches on Maslow's hierarchy.
152 episodes
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Similar to Well Made
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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continue reading
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…
continue reading
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continue reading
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UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
…
continue reading
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Go offline with the Player FM app!
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