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#48: Keys to Client Retention
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In this episode, Cass Duffill discusses the importance of client retention and provides 13 strategies to improve it. She emphasizes the need to attract the right clients, deliver what they paid for and exceed their expectations, and tailor solutions to their individual needs. Cass also highlights the significance of a quality onboarding process, mapping out the customer journey, and offering ongoing support. She encourages engaging clients in the journey, keeping them motivated, and providing a quick turnaround for deliverables. These strategies aim to increase client retention and generate referrals.
Chapters
00:00 Introduction
02:24 Strategies for Client Retention
05:13 Quality Onboarding Process
08:05 Mapping Out the Customer Journey
10:32 Offering Something Different in Each Interaction
12:57 Providing a Quick Turnaround
15:38 Being Timely in Delivering Solutions
17:24 Conclusion
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