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How Consumers Perceive Layoffs: Offshoring vs. Automation

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Manage episode 480191233 series 2152785
Content provided by Wharton Business Daily. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wharton Business Daily or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Stefano Puntoni, Professor of Marketing and Co-Director of Wharton Human-AI Research, shares insights from his research on how consumers respond to collective layoffs—revealing that offshoring, more than automation, triggers stronger negative reactions due to perceived breaches in the social contract between firms and society.

Hosted on Acast. See acast.com/privacy for more information.

  continue reading

1332 episodes

Artwork
iconShare
 
Manage episode 480191233 series 2152785
Content provided by Wharton Business Daily. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wharton Business Daily or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Stefano Puntoni, Professor of Marketing and Co-Director of Wharton Human-AI Research, shares insights from his research on how consumers respond to collective layoffs—revealing that offshoring, more than automation, triggers stronger negative reactions due to perceived breaches in the social contract between firms and society.

Hosted on Acast. See acast.com/privacy for more information.

  continue reading

1332 episodes

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