Who is Paul, and what happened to him? We are so glad you asked. In this limited series, we unravel the mystery behind the disappearance of Paul, the trusted playbook that guided product launches for over a decade.. Follow Jarod and the Vivin team as they face their biggest challenge yet: pulling off a high-stakes product launch without the playbook they’ve relied on for years. As the product evolves faster than anyone imagined, the team must navigate the chaos of strategy, planning, creation, communication, and launch in real time. Can they succeed without Paul by their side, or will the launch fall apart? Join us as we explore the death of the traditional product launch playbook and what it means for the future of go-to-market strategies.