It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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Content provided by Inc. Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inc. Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Manage episode 286799689 series 2740070
Content provided by Inc. Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inc. Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Christine Lagorio-Chafkin interviews the founder of Crowned Marketing and Communications about how she turned $500 in pageant winnings into a thriving company that advises big brands on inclusive marketing. She’s also an expert on Gen Z, who has researched their consumption habits for her book FutureProof: The Blueprint for Building a Brand Gen Z and Millennials Love.
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Similar to What I Know
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
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