Toni Ko: The Way Out of Worry

What I Know

Her family emigrated from Korea when she was 13 years old, and serial entrepreneur Toni Ko has since founded three different–each totally fascinating–companies. Her first, NYX Cosmetics, made $4 million in its first year, and, within a decade, was in beauty aisles of Target nationwide. But with growth, came some sacrifices–and, within years, she sold it to L’Oreal for a reported $500 million. A non-compete agreement meant Ko was locked out of the beauty industry for five years, a time during which she learned some of her most important life and entrepreneurial lessons–including how to stop worrying and focus on finding simple solutions to her own complex problems. Host Christine Lagorio-Chafkin explores with Ko how she coped with selling her company, what she created (sunglasses company Perverse) in the meantime, and how she’s back with a new company that’s creating brand new cosmetics in partnership with influencers, celebrities, and designers. It’s called Bespoke Beauty Brands, and for Toni, building it came with its own new learning curve.