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What if I Convinced the CEO to Embrace Design? An Interview with Chris Bernard

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Content provided by Perficient, Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Perficient, Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

No one asked for the iPhone. Yet the experience of using it is as much of the design as the product itself. Design today goes far beyond the packaging and the product. How the consumer feels - whether good or bad - while buying and using a product is the design. Jim interviews Chris Bernard, VP of User Experience and Design at CDK Global and asks "What would happen if we convinced the CEO to embrace design?"

Resources mentioned in the episode:

Connect with Chris Bernard

Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

Thank you for listening!

You can also watch the episode: https://www.youtube.com/@perficient/podcasts

Have a question for Jim? AMA - submit questions: [email protected]

FOLLOW JIM

https://www.linkedin.com/in/jimhertzfeld/

https://x.com/jimhertzfeld

FOLLOW PERFICIENT:

https://www.perficient.com/

https://www.linkedin.com/company/perficient/posts/?feedView=all

https://www.instagram.com/perficient/

  continue reading

66 episodes

Artwork
iconShare
 
Manage episode 326139266 series 3340762
Content provided by Perficient, Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Perficient, Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

No one asked for the iPhone. Yet the experience of using it is as much of the design as the product itself. Design today goes far beyond the packaging and the product. How the consumer feels - whether good or bad - while buying and using a product is the design. Jim interviews Chris Bernard, VP of User Experience and Design at CDK Global and asks "What would happen if we convinced the CEO to embrace design?"

Resources mentioned in the episode:

Connect with Chris Bernard

Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

Thank you for listening!

You can also watch the episode: https://www.youtube.com/@perficient/podcasts

Have a question for Jim? AMA - submit questions: [email protected]

FOLLOW JIM

https://www.linkedin.com/in/jimhertzfeld/

https://x.com/jimhertzfeld

FOLLOW PERFICIENT:

https://www.perficient.com/

https://www.linkedin.com/company/perficient/posts/?feedView=all

https://www.instagram.com/perficient/

  continue reading

66 episodes

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