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BBC Journalists SHOCKED By ADDICTIVE And SEXY Chinese TikTok Dramas

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Manage episode 490983294 series 3498448
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

You might have come across ads on your TikTok or Instagram feed for Chinese micro-dramas: short episodes lasting only a few minutes with highly addictive plots. Think scandalous affairs, hot vampires and over the top acting (and lots of slapping). They might be a little cheesy, but they’re big business, with China’s micro-drama market expected to be worth $14bn by 2027. The apps like ReelShort or DramaBox, that produce the dramas are racking up downloads around the world - but what does this mean for the TV and film industry as a whole? And what does it say about the effect our phones are having on our attention spans?

BBC Global China Unit journalist Mengchen Zhang joins us for a special micro-drama screening - and explains how they’re behind a growing multi-billion dollar industry.

Get out the popcorn and put up your feet!

Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Emily Horler and Chelsea Coates Video Journalist: Baldeep Chahal Editor: Verity Wilde

  continue reading

505 episodes

Artwork
iconShare
 
Manage episode 490983294 series 3498448
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

You might have come across ads on your TikTok or Instagram feed for Chinese micro-dramas: short episodes lasting only a few minutes with highly addictive plots. Think scandalous affairs, hot vampires and over the top acting (and lots of slapping). They might be a little cheesy, but they’re big business, with China’s micro-drama market expected to be worth $14bn by 2027. The apps like ReelShort or DramaBox, that produce the dramas are racking up downloads around the world - but what does this mean for the TV and film industry as a whole? And what does it say about the effect our phones are having on our attention spans?

BBC Global China Unit journalist Mengchen Zhang joins us for a special micro-drama screening - and explains how they’re behind a growing multi-billion dollar industry.

Get out the popcorn and put up your feet!

Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Emily Horler and Chelsea Coates Video Journalist: Baldeep Chahal Editor: Verity Wilde

  continue reading

505 episodes

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