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What India Needs: Building Credibility in New Media with Rishi Mukherjee
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Traditional media is being challenged, but can creators be trusted with the truth?
In this episode, Shutapa Paul speaks with Rishi Mukherjee, founder of Jist Media and co-founder of ScoopWhoop, to discuss the rise of India’s creator economy, the role of AI in spreading misinformation, and what it takes to build credibility in today’s digital age.
From virality without massive following to the threat of fake news, we explore the biggest shifts in Indian media and what the future holds. What does it mean to be a responsible content creator today? How do you balance growth, relevance, and ethics?
Tune in to hear Rishi’s sharp insights, startup journey, and honest reflections on the digital media boom.
Catch the full conversation on YouTube or listen on Spotify.
#WhatIndiaNeeds #Podcast #creatorsofindia #digitalmedia #AImisinformation #mediadisruption #newmedia #trustonline #contentcreators #genZcontent #ScoopWhoop #JistMedia
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00:00:00 - Intro
00:01:49 - Is traditional media dying?
00:06:51 - Understanding micro-trends and timing
00:11:57 - The rise of fake news in the AI age
00:16:54 - Checks and balances in New Media
00:25:56 - Can creators really build public trust?
00:29:50 - The ScoopWhoop to Jist journey
00:52:52 - Advice to younger creators
00:58:19 - Outro
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#AIandMedia #creatorresponsibility #JistMedia #digitalIndia #mediadisruption #contentethics #ScoopWhoop #trustmedia #mediarevolution #Indianstartups #WhatIndiaNeedsPodcast
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Follow Rishi Mukherjee
LinkedIn: https://www.linkedin.com/in/rishimukherjee/
Twitter/X: https://x.com/rishi_pratim
Instagram: https://www.instagram.com/chilllmonger/?hl=en
Jist News: https://jist.news/
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