Why Public Relations is Essential for Business Growth and Not Just a Nice to Have

What is Public Relations?

UNLEASH THE POWER OF PR: IT’S NOT JUST A “NICE TO HAVE”

Welcome to Episode 5 of the "What Is Public Relations"? podcast with Laura Perkes. This episode is dedicated to challenging a common misconception: the idea that public relations (PR) is merely a “nice to have” rather than an essential tool for business growth. Buckle up for some real talk, as Laura delivers a passionate message that might just shake up your current beliefs about PR.

IT’S TIME TO RETHINK PR

Laura kicks things off by confronting a widespread belief among business owners that undermines PR’s utility. Many consider PR as an optional add-on for visibility activities, rather than recognizing it as a crucial mechanism for pouring more potential clients into the top of their sales funnel. Drawing a bold comparison, Laura claims that relying solely on platforms like social media is akin to expecting a social tool to fulfill the role of engaging and building relationships with your public.

PR: YOUR SECRET WEAPON FOR GROWTH

This episode underscores how PR transcends traditional advertising, positioning it as a more cost-effective strategy with broader reach and impact. Unlike fleeting social media algorithms, PR campaigns are about storytelling and can place your expertise in front of thousands, even millions, of potential clients, driving more meaningful engagement. Laura illustrates how PR isn’t limited to media mentions; it encompasses podcast interviews, speaking events, and workshops that subsequently amplify your influence and recognition.

PR ACTIVITIES ARE ON A DIFFERENT LEVEL

Moving away from the idea that PR efforts are vain pursuits, Laura highlights examples of big brands that excel by leveraging PR to remain relevant and inspiring in the eyes of their audience. PR isn’t about unnecessary luxury, it’s a necessity to raise your profile, develop brand loyalty, and ignite word-of-mouth marketing at scale.

GET STARTED WITH PR TO UNLOCK BUSINESS POTENTIAL

The episode encourages listeners to take strategic steps forward by integrating PR with other marketing activities. Laura shares insights on how entrepreneurs, especially those with tight budgets, can apply big brand tactics to their advantage by using resources wisely. She presents PR not as an indulgence but as a pivotal strategy for sustainable business growth, urging listeners to educate themselves on PR’s true value and to harness its power.

FINAL THOUGHTS AND EPIPHANIES

Laura wraps up her fervent discussion by inviting listeners to reflect: Why do we resist PR when it is clearly a powerful catalyst for elevating your business? Whether you agree or feel resistant to this message, Laura’s open DMs on Instagram (@prwithperkes) serve as an invitation for further dialogue. Embrace this challenge to explore how PR, when used strategically, positions you closer to your future, thriving self.

By the end of this episode, you’ll come away with a new found appreciation for PR’s unwavering role in achieving business goals, making it crystal clear that PR is far more than just a “nice to have”—it’s your fast ticket to growth.

Connect with Laura Perks on Instagram at @‌prwithperkes and join the conversation to share your thoughts. Embrace the opportunity that PR presents to elevate your business today. Until next time, much love!