The 5 Metrics That Matter More Than Website Traffic

What the Biz?!

Stop letting shiny objects and vanity metrics distract you from your business's true potential. In Episode 93 of "What the Biz?!," Brigitte Vegter and Daniel Proczko deliver a strategic blueprint for mastering your marketing data. This episode will reframe your understanding of what's important, moving you from tracking vanity metrics to focusing on a handful of numbers that drive real growth and profit. Learn to build a marketing system that is not only effective but also measurable, scalable, and ultimately a "money printing machine" that helps you grow with intentionality.

Discover the keys to transforming your marketing:

• Master the conversion rate to know if your message is resonating and whether your marketing efforts are working.
• Learn to track CAC and LTV to understand the true profitability and sustainability of your business model.
• Gain confidence in your ad budget by tracking ROAS to see which campaigns are performing best.
• Use your lead-to-close ratio to diagnose whether you have a marketing problem (bad leads) or a sales problem (ineffective closing).
• Hear why you should create your own marketing "dashboard" to get a quick, clear picture of your business's health.

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial