Why Your Cold Outreach Isn't Working (And What To Do)

What the Biz?!

Are you trying to reach new clients but feel stuck, desperate, or even "gross" about cold outreach? You're not alone! In this candid episode of "What the Biz?!", Dan Prochko and Brigitte Vegter confess why most cold outreach fails (and how

not to fall into those traps). They reveal their exact 3-part formula to connect with new leads authentically, show you how to track the numbers so you stop guessing, and prove that cold outreach can be your highest-ROI channel—without ever making you cringe!

You'll uncover:

• The biggest mistake that causes 80% of cold outreach to fail, making you burn leads and money.
• Dan's proven framework for crafting messages that hook prospects with relevance and value.
• Brigitte's secret to offering "micro-value" that gets conversations started without being salesy.
• Why understanding your Cost Per Acquired Lead (CPAL) and Break-Even Threshold is non-negotiable for profitable outreach.
• The critical legal pitfalls of Can-Spam and FCC regulations you absolutely need to know to avoid hefty fines.
• A simple 4-step action plan to launch your own effective, personalized cold outreach experiment this week.
• How to transform cold outreach from "random" to "measurable and scalable" by tracking your metrics.

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com.
Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials.
Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com!
*********
Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial