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Content provided by Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Lorenzo Rossi (REPLUG) - Data Fraud and Mobile marketing (#8)
Manage episode 275428114 series 2813225
Content provided by Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode Lior talks with Lorenzo about fraud, common words in the mobile industry and what data should you collect to make sense of your data.
A veteran of user acquisition activities, Lorenzo has managed up to 7-figure monthly budgets across a wide variety of advertising platforms. His work in leading companies such as Zalando, LOVOO, and Free2Move, has allowed him to develop a unique experience in mobile app marketing strategy and optimization activities. In 2019, he founded the biggest mobile advertising portal in Italy, Mobile Marketing Italia, and at the beginning of 2020, he launched REPLUG, a mobile app marketing agency focusing on paid and organic growth as well as CRM and digital infrastructure consulting.
You can find Lorenzo at:
REPLUG: https://rplg.io/
Mobile Marketing Italia: https://mobile-marketing.it/
Chapters
1. Lorenzo Rossi (REPLUG) - Data Fraud and Mobile marketing (#8) (00:00:00)
2. Welcome Lorenzo (00:00:39)
3. Leaving in a bubble (00:03:43)
4. Data and Dashboards (00:05:18)
5. Fraud (00:08:14)
6. Data collection (00:13:22)
7. Data to collect? (00:16:53)
24 episodes
Share
Manage episode 275428114 series 2813225
Content provided by Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode Lior talks with Lorenzo about fraud, common words in the mobile industry and what data should you collect to make sense of your data.
A veteran of user acquisition activities, Lorenzo has managed up to 7-figure monthly budgets across a wide variety of advertising platforms. His work in leading companies such as Zalando, LOVOO, and Free2Move, has allowed him to develop a unique experience in mobile app marketing strategy and optimization activities. In 2019, he founded the biggest mobile advertising portal in Italy, Mobile Marketing Italia, and at the beginning of 2020, he launched REPLUG, a mobile app marketing agency focusing on paid and organic growth as well as CRM and digital infrastructure consulting.
You can find Lorenzo at:
REPLUG: https://rplg.io/
Mobile Marketing Italia: https://mobile-marketing.it/
Chapters
1. Lorenzo Rossi (REPLUG) - Data Fraud and Mobile marketing (#8) (00:00:00)
2. Welcome Lorenzo (00:00:39)
3. Leaving in a bubble (00:03:43)
4. Data and Dashboards (00:05:18)
5. Fraud (00:08:14)
6. Data collection (00:13:22)
7. Data to collect? (00:16:53)
24 episodes
All episodes
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Similar to WHAT the Data?!
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Leading Up is a top-ranking leadership podcast to help you work, lead, and live differently. In Season 7, we’ll shine a light on storytelling, and how it can help aspiring leaders communicate better. Alan Todd, VP of Leadership Development at Udemy, sits down with some of the most thoughtful and exciting leaders, practitioners, and thinkers. Together, we’ll help you unlock your potential and become an even better leader. New episodes drop every Wednesday, so be sure to follow the podcast to ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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