Maria Brigida Deleonardis - Marketer learning data analytics (#11)

WHAT the Data?!

Performance managers should not only manage campaigns, they need to work with data, a lot of data, and it should be the company culture. In this episode, Lior Barak talks with the queen of Google campaigns, Maria Brigida Deleonardis on her path to becoming data centric.
Bri talked about the course she is taking "Data Analysis for Management" and why she thinks every performance manager should take it.
More in this episode:

• Moving away from performance to data?
• Becoming a better marketer
• Working with data is adding another layer on top
• Analyst need to understand the management
• why should we hire you, marketing analyst

Chapters

1. Maria Brigida Deleonardis - Marketer learning data analytics (#11) (00:00:00)

2. Intro (00:01:41)

3. Searching a job! (00:03:26)

4. Moving away from performance to data? (00:03:34)

5. Data analysis for management - online course (00:05:12)

6. Working with data is adding another layer on top (00:09:47)

7. Getting more time to work with data (00:11:24)

8. Performance marketing carrier change (00:13:30)

9. Data helping to get better performance (00:14:00)

10. Marketing depend on emotion or data? (00:19:47)

11. How do you understand better which creatives work? (00:22:51)