Ep.18: Proven Marketing Strategy for Creative Entrepreneurs to Get Ahead of the Competition!

What the Helvetica?

🎙️ What’s in Today’s Episode?

This week, we're talking all things freelancing, creative growth, and marketing hacks for designers! Mike Janda sits down with multidisciplinary designer Maiteryee Kalaskar (M for short 😉) to break down strategies for finding clients, staying consistent in marketing, and building authority as a creative professional.
🎧 Episode Highlights:
🧠 The Power of Consistency: Why "hope is not a strategy" and how to consistently market your services.
💡 Top 3 Sales Strategies for Creatives: Practical tips for staying top of mind, networking, and building authority.
🛠️ Cold Emailing Done Right: How to approach skincare brands (or any industry) with confidence.
🌍 Networking That Works: How face-to-face connections can lead to big opportunities.
💰 Who Should Sell Your Services? Exploring whether to hire a salesperson or handle it yourself.
🎨 Authority Building: Why posting online can give you the edge in client selection.
💡 Bonus: M shares how her YouTube presence helped her land a skincare client—and why consistency matters more than ever.
💡 Key Takeaways for Freelancers & Agencies:
📌 Every day, do something related to sales. Small actions build momentum.
📌 Use a niche landing page to stand out in cold outreach.
📌 Build authority by showcasing your work and expertise online.
📌 No one closes sales better than YOU. Own your expertise.

----------------------

🎙️ About What the Helvetica? Podcast

----------------------

”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way.

🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039

🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a

🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70

🎧 iHeart Radio: https://iheart.com/podcast/172847580

🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com

----------------------

🤝 Connect with Michael Janda

----------------------

Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.”

Instagram: https://instagram.com/morejanda

YouTube: https://youtube.com/morejanda

LinkedIn: https://linkedin.com/in/morejanda

Website: https://michaeljanda.com

Courses: https://morejanda.teachable.com

Community: https://morecreativeacademy.com

----------------------

🤝 Connect with Maitreyee Kalaskar

----------------------

Maitreyee Kalaskar is celebrated for her vibrant, bold design style and her constant drive for experimentation. Through her social media platforms, she shares valuable insights, tips, and resources from her experiences. She also engages with the global creative community by hosting meet-ups and live sessions to discuss key topics in the creative industry.

Mee Studios, founded by Maitreyee Kalaskar, is a multidisciplinary creative agency that specialises in custom design solutions. We feel no two brands are alike, so the same solution cannot be copy-pasted. With experience working with major brands like Budweiser, OnePlus, Adobe, UCLA, and ADPList, the studio blends in-house talent and renowned freelancers to deliver top-tier creative work.

Behance: https://www.behance.net/Maitreyee_kal

LinkedIn: https://www.linkedin.com/in/maitreyeekalaskar/

Instagram: https://www.instagram.com/maitreyee_kal/ | https://www.instagram.com/meestudios_/

Website: https://meestudios.in/