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EP 463: A Brand is a Constellation with N. Chloé Nwangwu

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Manage episode 403723250 series 2498237
Content provided by Tara McMullin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tara McMullin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

How do you get seen in a world that doesn't see you? How do you get recognized when so many systems are designed to keep you unrecognized? Those are the questions at the heart of today's episode. In the 2nd episode in my 5-part series on decoding empathy, I talk with behavioral scientist and brand strategist N. Chloé Nwangwu about how she helps underrecognized people "emerge from the margins" and get noticed.

Footnotes:

Every episode of What Works is also available in essay form at whatworks.fyi

What Works is funded by readers and listeners. To help support this work, upgrade to a premium subscription for just $7 per month.

  • (00:00) - Aren't we all the same?
  • (01:42) - Introduction
  • (02:44) - "Institutionalized rejection of difference" Audre Lorde
  • (04:14) - The Mythical Norm
  • (06:20) - Underrepresented vs underrecognized
  • (09:12) - Access and recognition go hand in hand
  • (10:27) - Visibility biases and invisibility taxes
  • (17:38) - What is a brand?
  • (19:09) - A brand in action on the global stage
  • (20:45) - A "politics of wonder"
  • (23:36) - Circle of recognition
  • (27:02) - Conclusion
★ Support this podcast ★
  continue reading

407 episodes

Artwork
iconShare
 
Manage episode 403723250 series 2498237
Content provided by Tara McMullin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tara McMullin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

How do you get seen in a world that doesn't see you? How do you get recognized when so many systems are designed to keep you unrecognized? Those are the questions at the heart of today's episode. In the 2nd episode in my 5-part series on decoding empathy, I talk with behavioral scientist and brand strategist N. Chloé Nwangwu about how she helps underrecognized people "emerge from the margins" and get noticed.

Footnotes:

Every episode of What Works is also available in essay form at whatworks.fyi

What Works is funded by readers and listeners. To help support this work, upgrade to a premium subscription for just $7 per month.

  • (00:00) - Aren't we all the same?
  • (01:42) - Introduction
  • (02:44) - "Institutionalized rejection of difference" Audre Lorde
  • (04:14) - The Mythical Norm
  • (06:20) - Underrepresented vs underrecognized
  • (09:12) - Access and recognition go hand in hand
  • (10:27) - Visibility biases and invisibility taxes
  • (17:38) - What is a brand?
  • (19:09) - A brand in action on the global stage
  • (20:45) - A "politics of wonder"
  • (23:36) - Circle of recognition
  • (27:02) - Conclusion
★ Support this podcast ★
  continue reading

407 episodes

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