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EP 463: A Brand is a Constellation with N. Chloé Nwangwu
Manage episode 403723250 series 2498237
How do you get seen in a world that doesn't see you? How do you get recognized when so many systems are designed to keep you unrecognized? Those are the questions at the heart of today's episode. In the 2nd episode in my 5-part series on decoding empathy, I talk with behavioral scientist and brand strategist N. Chloé Nwangwu about how she helps underrecognized people "emerge from the margins" and get noticed.
Footnotes:
- Find out more about Chloé Nwangwu and Nobi Works
- Sister Outsider: Essays and Speeches by Audre Lorde
- The Question of Access by Tanya Titchkosky
- "Why We Should Stop Saying Underrepresented" by Chloé Nwangwu on HBR
- "Racial attention deficit" by Sheen Levine, et al
- "Forget the ambition gap, it's the ‘ambition penalty’ that's really holding women back at work" by Stefanie O'Connell Rodriguez on Glamour
- Speech by Angela Bassett
Every episode of What Works is also available in essay form at whatworks.fyi
What Works is funded by readers and listeners. To help support this work, upgrade to a premium subscription for just $7 per month.
- (00:00) - Aren't we all the same?
- (01:42) - Introduction
- (02:44) - "Institutionalized rejection of difference" Audre Lorde
- (04:14) - The Mythical Norm
- (06:20) - Underrepresented vs underrecognized
- (09:12) - Access and recognition go hand in hand
- (10:27) - Visibility biases and invisibility taxes
- (17:38) - What is a brand?
- (19:09) - A brand in action on the global stage
- (20:45) - A "politics of wonder"
- (23:36) - Circle of recognition
- (27:02) - Conclusion
407 episodes
Manage episode 403723250 series 2498237
How do you get seen in a world that doesn't see you? How do you get recognized when so many systems are designed to keep you unrecognized? Those are the questions at the heart of today's episode. In the 2nd episode in my 5-part series on decoding empathy, I talk with behavioral scientist and brand strategist N. Chloé Nwangwu about how she helps underrecognized people "emerge from the margins" and get noticed.
Footnotes:
- Find out more about Chloé Nwangwu and Nobi Works
- Sister Outsider: Essays and Speeches by Audre Lorde
- The Question of Access by Tanya Titchkosky
- "Why We Should Stop Saying Underrepresented" by Chloé Nwangwu on HBR
- "Racial attention deficit" by Sheen Levine, et al
- "Forget the ambition gap, it's the ‘ambition penalty’ that's really holding women back at work" by Stefanie O'Connell Rodriguez on Glamour
- Speech by Angela Bassett
Every episode of What Works is also available in essay form at whatworks.fyi
What Works is funded by readers and listeners. To help support this work, upgrade to a premium subscription for just $7 per month.
- (00:00) - Aren't we all the same?
- (01:42) - Introduction
- (02:44) - "Institutionalized rejection of difference" Audre Lorde
- (04:14) - The Mythical Norm
- (06:20) - Underrepresented vs underrecognized
- (09:12) - Access and recognition go hand in hand
- (10:27) - Visibility biases and invisibility taxes
- (17:38) - What is a brand?
- (19:09) - A brand in action on the global stage
- (20:45) - A "politics of wonder"
- (23:36) - Circle of recognition
- (27:02) - Conclusion
407 episodes
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