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How Are Consumers’ Banking Behaviors and Attitudes Changing?
Manage episode 415321944 series 3571317
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On this episode, Ron examines how and why consumers are shaking up their banking habits with Liz Wolverton, the executive vice president and head of consumer banking and brand experience at Synovus. Together, they explore how next-gen digital bankers are – get ready – baby boomers and how younger consumers are downgrading their financial institution by moving some of their money elsewhere. Liz calls this trend “silent attrition.” They also explore what people want from a bank account, including features for adult children who are managing their aging parents' money, at a time when banks and credit unions remain in hot pursuit of deposits.
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