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Content provided by Aazar Ali Shad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aazar Ali Shad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Creative Testing Strategy Masterclass in 2025
Manage episode 483688244 series 2947814
Content provided by Aazar Ali Shad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aazar Ali Shad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we discussed:
00:00 Importance of Structured Creative Testing
04:19 Ad Analysis and Strategy Development
09:06 Optimizing Product Advertising Headlines
11:49 Creative Testing Unlocks New Meta Audiences
13:01 Focus on Weekly Winning Ads
18:11 Decoding Customer Insights Systematically
20:36 Effective Client Campaign Strategy
23:17 Consistency Over Daily Fluctuations
26:28 Key Metrics for Creative Testing
29:49 Creative Strategy: Minor Tweaks, Concept Iteration
35:30 Creative Testing Pitfalls in Marketing
36:16 Creative Strategy and Testing Mistakes
39:26 Creative Content Generation Techniques
Connect with Marco and me here:
The Performers Newsletter: https://www.blog.theperformers.io/subscribe
The Performers Agency: https://theperformers.io/
The Performers Mastermind:https://theperformers.io/mastermind-community
Marco's Agencies:
https://www.ctrfactory.com/
https://www.shepherdagency.co/
87 episodes
Share
Manage episode 483688244 series 2947814
Content provided by Aazar Ali Shad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aazar Ali Shad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we discussed:
00:00 Importance of Structured Creative Testing
04:19 Ad Analysis and Strategy Development
09:06 Optimizing Product Advertising Headlines
11:49 Creative Testing Unlocks New Meta Audiences
13:01 Focus on Weekly Winning Ads
18:11 Decoding Customer Insights Systematically
20:36 Effective Client Campaign Strategy
23:17 Consistency Over Daily Fluctuations
26:28 Key Metrics for Creative Testing
29:49 Creative Strategy: Minor Tweaks, Concept Iteration
35:30 Creative Testing Pitfalls in Marketing
36:16 Creative Strategy and Testing Mistakes
39:26 Creative Content Generation Techniques
Connect with Marco and me here:
The Performers Newsletter: https://www.blog.theperformers.io/subscribe
The Performers Agency: https://theperformers.io/
The Performers Mastermind:https://theperformers.io/mastermind-community
Marco's Agencies:
https://www.ctrfactory.com/
https://www.shepherdagency.co/
87 episodes
All episodes
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Similar to What's New With Advertising
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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