Samsung South Africa VP of Mobile Experiences Justin Hume discusses the Samsung Galaxy S25

What's Next with Aki Anastasiou

In this What’s Next with Aki Anastasiou interview, Justin Hume discusses the key features of the new Samsung Galaxy S25 smartphones. Hume is the VP of Mobile Experiences at Samsung South Africa and has worked in the cellular industry since 1997. In 2012, Hume rejoined Samsung South Africa as the Product and Marketing Director and quickly rose through the ranks. He soon became the Chief Marketing Officer and then the Director of Integrated Mobility before taking on his current role. In this What’s Next interview, Hume discusses the most exciting features of the Samsung Galaxy S25 series smartphones. He explains how Samsung has improved the AI capabilities of the S25 smartphones by introducing multimodal AI agents, which work together to give users a more natural and comprehensive AI-powered experience. He expands on why Samsung is so heavily focused on delivering this better AI experience to its smartphone customers. Hume then discusses the photographic capabilities of the Samsung Galaxy S25 series smartphones and explains how AI tools contribute to better photos — both during the shot and in post-editing. He also covers the various performance enhancements to the Samsung Galaxy S25 series, including a new chipset explicitly designed to run these smartphones’ multimodal AI agents effectively. Hume concludes the interview by detailing the look, feel, and robustness of the Galaxy S25 smartphones, as well as how the pre-order process works.