How the Like Button Changed Everything with Bob Goodson

What's Next! with Tiffani Bova

Welcome to the What's Next! Podcast with Tiffani Bova.

This week I welcomed Bob Goodson to the show. Bob is President and Founder of Quid, a Silicon Valley–based company whose AI models are used by a third of the Fortune 50. Before starting Quid, he was the first employee at Yelp, where he played a role in the genesis of the like button and observed firsthand the rise of the social media industry. He also served a two-year term on WEF’s Global Future Council for Artificial Intelligence & Robotics.

THIS EPISODE IS PERFECT FOR…business leaders, product designers, and marketers curious about how digital behaviors shape innovation and strategy.

TODAY’S MAIN MESSAGE…have you ever thought about how the like button was created and how it ended up shaping the internet? Bob takes us behind the scenes of that pivotal innovation and reflects on what it means for how we build products, connect with customers, and navigate a world being reshaped by AI. This conversation is part tech history, part strategic lens into where we’re headed next.

KEY TAKEAWAYS:

• Innovation often starts with messy, unpredictable experimentation

• AI is already influencing strategy if you let it be your thought partner

• Agency is a crucial component to consider in the age of AI

WHAT I LOVE MOST… Bob’s insight that true agency, the human ability to take initiative and shape change, is something AI can’t replicate. It’s a powerful reminder of our value in an increasingly automated world.

Running Time: 30:08

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Find Tiffani Online:

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Find Bob Online:

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Bob’s Book:

Like: The Button That Changed the World