Build Your Startup Smarter + Inside Market Fit Lab With John Truitt What's The Startup?! podcast

Build Your Startup Smarter + Inside Market Fit Lab with John Truitt

4M ago 53:26

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Want to build your startup without wasting time and money? In this episode, we sit down with John Truitt, Entrepreneur-in-Residence at Sprocket, to talk about what makes or breaks a startup—and how to get it right from the start.

John has worked with countless founders and has seen firsthand what separates successful businesses from the ones that fizzle out. He breaks down:

The biggest mindset shifts founders need to make
Why falling in love with the problem (not the solution) leads to success
How to identify switching triggers that drive customers to buy
The common mistakes that waste time, money, and energy
Why speed of learning is more important than speed of execution

We also introduce Sprocket’s Market Fit Lab, a startup-building framework designed to help you validate, refine, and launch your business the right way. If you’re serious about turning your idea into something real—without wasting valuable resources—this episode is a must-listen.

Learn more about the Market Fit Lab and the West Kentucky Innovation Challenge: www.sprocketpaducah.com/challenge

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Whether you’re starting your first business or looking to grow something that already exists, Sprocketwky.com connects you with what—and who—you need.

Thank you for tuning in to this episode of the Sprocket Podcast! If you’re ready to dive into the world of startups and innovation, visit us online at Sprocket WKY to learn more about our mission and how we support entrepreneurs like you.
Ready to check out the space? Book a tour with Tiffany, our Community Coordinator!

Got a business idea? Apply for a mentorship session with one of our experienced mentors!

Stay connected and join our growing community on Instagram for the latest updates, inspiration, and behind-the-scenes looks at what’s happening at Sprocket.

Let’s turn your ideas into reality—together!
Sprocket is proud to be supported by Team Kentucky, the Commonwealth's Cabinet for Economic Development. Learn more about their initiatives and resources at ced.ky.gov.

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