How AI is Transforming the Way We Create Visual Content

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Imagine turning your biggest frustration into a business that serves millions. That's exactly what happened when Joaquin and his team got tired of spending hours hunting for quality images while designing websites back in 2010.
"The main idea was we're scratching our own itch," explains Joaquin, CEO and founder of Freepik. What began as a simple search engine for free images has evolved into a comprehensive AI-powered design platform that's revolutionizing how creative professionals work. Their user-centric approach has driven continuous innovation, from adding icons and photos to embracing the transformative potential of generative AI two years ago.
Today, Freepik offers a suite of sophisticated tools leveraging approximately twenty different AI models under the hood. Their video generation capabilities provide end-to-end production with integration to leading models like Glyn, VO2, and Runway. Their image generation suite features their proprietary Mystic model alongside Google's Image N3 and various Flux options, all enhanced by carefully curated visual styles. This technical sophistication is wrapped in an accessible interface designed to simplify complex workflows.
Most remarkable is their unwavering commitment to accessibility. Despite the computing costs associated with AI generation, Freepik maintains a strong freemium model, positioning themselves as the most affordable option in the market. "When you make something 10 times cheaper, you get a different use case," Joaquin notes, explaining how dramatic price reductions enable entirely new applications and ultimately expand the market.
As they navigate the complex ethical landscape of AI-generated content, Freepik remains committed to respecting creator rights, using only properly licensed images or those without explicit restrictions. Their enterprise solutions even allow companies to disable specific models based on their comfort levels with different technologies.
Looking ahead, Freepik continues innovating with new interface paradigms, team collaboration features, and intelligent assistants that orchestrate complex workflows automatically. For Joaquin, a technical founder who witnessed the early internet, today's AI revolution represents an even more profound technological shift with unlimited potential.
Want to experience how AI is transforming creative workflows? Visit Freepik today and discover tools that make sophisticated design accessible to everyone.

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Chapters

1. Introducing Freepik's Origin Story (00:00:00)

2. AI Redefining the Creative Process (00:02:42)

3. Freemium Model and Making Design Accessible (00:04:50)

4. Top Features: Video and Image Generation (00:06:44)

5. Navigating Ethical and Legal Considerations (00:09:07)

6. Customer Requests and UI Innovations (00:12:06)

7. The Exciting Future of AI and Design (00:17:33)