6. Never Over Promise When It Hits The Fan podcast

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Politics BBC BBC Radio 4 News Simon Lewis News Talk

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6. Never Over Promise

14d ago 8:08

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Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

If you say you're going to hit a target, make sure you hit it.

Managing expectations is one of the most important golden rules of PR, according to David Yelland and Simon Lewis.

In this episode, they look at the pitfalls of over promising - both to shareholders and the public. It's far better for people to be pleasantly surprised at what you've achieved rather than wildly disappointed.

David and Simon look at real examples taken from the boardroom and politics to highlight the risks and rewards of getting this wrong and right.

It's all about making sure you can make the expectation become a reality.

Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

… continue reading

114 episodes

#Politics #BBC #BBC Radio 4 #News #Simon Lewis #News Talk

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6. Never Over Promise

When It Hits the Fan

78 subscribers

published 14d ago

Share

MP3•Episode home

Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

If you say you're going to hit a target, make sure you hit it.

Managing expectations is one of the most important golden rules of PR, according to David Yelland and Simon Lewis.

In this episode, they look at the pitfalls of over promising - both to shareholders and the public. It's far better for people to be pleasantly surprised at what you've achieved rather than wildly disappointed.

David and Simon look at real examples taken from the boardroom and politics to highlight the risks and rewards of getting this wrong and right.

It's all about making sure you can make the expectation become a reality.

Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

… continue reading

114 episodes

#Politics #BBC #BBC Radio 4 #News #Simon Lewis #News Talk

All episodes

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