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Inside the woke war room, puff quote PR and WhatsApp comms

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Manage episode 466152879 series 3515922
Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

David Yelland and Simon Lewis take you inside the woke war rooms in which some of the world’s biggest companies have been sitting these last few weeks with their PR teams, working out whether to abandon their diversity, equity and inclusion programmes following Donald Trump’s ban. With net zero and US foreign aid also coming under the umbrella of what Elon Musk calls the 'woke mind virus’, is the war on woke the great PR distraction trick of our time?

Also, 'Illuminating and electrifying!' Are book endorsements dead in the age of the influencer?

And how can PR professionals keep a handle on the WhatsApps and private communications of their CEOs?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

  continue reading

102 episodes

Artwork
iconShare
 
Manage episode 466152879 series 3515922
Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

David Yelland and Simon Lewis take you inside the woke war rooms in which some of the world’s biggest companies have been sitting these last few weeks with their PR teams, working out whether to abandon their diversity, equity and inclusion programmes following Donald Trump’s ban. With net zero and US foreign aid also coming under the umbrella of what Elon Musk calls the 'woke mind virus’, is the war on woke the great PR distraction trick of our time?

Also, 'Illuminating and electrifying!' Are book endorsements dead in the age of the influencer?

And how can PR professionals keep a handle on the WhatsApps and private communications of their CEOs?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

  continue reading

102 episodes

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