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Space, Storytelling, and Science Communication with Mat Kaplan

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Content provided by Mark Bayer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Bayer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we dive into the fascinating world of space exploration with our special guest, Mat Kaplan.

Mat is a seasoned radio host who recently stepped away from the mic after two decades and a thousand episodes of the Planetary Society's acclaimed podcast, Planet Radio. In this interview, Mat shares his passion for science and space, his approach to presenting complex information to the public, and his secrets to conducting engaging interviews with renowned scientists, engineers, astronauts, and authors.

Main Discussion:

  • Learn about the Planetary Society, a professional home for space enthusiasts for over 22 years, and its programs and initiatives.
  • Explore the origins of the Planetary Society, founded in 1980 by Carl Sagan, Bruce Murray, and Lou Friedman, with the mission to empower the world's citizens to advance space science and exploration.
  • Discover how the Planetary Society has evolved over the years, with tens of thousands of members, and a new generation of talented staff dedicated to their vision of knowing our cosmos and our place within it.
  • Hear about the Planetary Society's contributions to space missions, including allowing the public to share in them by putting their names on plaques or CDs, and their efforts to shepherd missions through Congress by forming a caucus for planetary science and working with the Executive Branch.
  • Learn about the Planetary Society's new initiatives, such as its online member community and book club, and its passion for sharing the beauty and joy of space and science with everyone on Earth.

Key Points:

  • Mat Kaplan's inspiring body of work with Planet Mat Kaplan: Radio
  • How Mat combined his twin passions for radio and space exploration
  • Mat's approach to presenting complicated information in an accessible and fascinating way
  • The importance of doing thorough research and homework before interviews
  • The art of listening and being prepared to change directions during interviews
  • Showing appreciation for the work of the guests and sharing their fascination
  • Mat's passion and energy for the topic and how it engages listeners
  • Elements of a good question, including finding unique nuggets of information
  • Utilizing the internet to access resources and enhance interviews

Events:

  • Find out about the Planetary Defense Conference in Vienna and the asteroid Hunters IMAX, and how the Planetary Society is involved in these exciting initiatives.
Resources Mentioned in the Episode The Planetary Society - Member Community - Book Club - Planet Radio Podcast
  continue reading

243 episodes

Artwork
iconShare
 
Manage episode 360642361 series 2472119
Content provided by Mark Bayer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Bayer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we dive into the fascinating world of space exploration with our special guest, Mat Kaplan.

Mat is a seasoned radio host who recently stepped away from the mic after two decades and a thousand episodes of the Planetary Society's acclaimed podcast, Planet Radio. In this interview, Mat shares his passion for science and space, his approach to presenting complex information to the public, and his secrets to conducting engaging interviews with renowned scientists, engineers, astronauts, and authors.

Main Discussion:

  • Learn about the Planetary Society, a professional home for space enthusiasts for over 22 years, and its programs and initiatives.
  • Explore the origins of the Planetary Society, founded in 1980 by Carl Sagan, Bruce Murray, and Lou Friedman, with the mission to empower the world's citizens to advance space science and exploration.
  • Discover how the Planetary Society has evolved over the years, with tens of thousands of members, and a new generation of talented staff dedicated to their vision of knowing our cosmos and our place within it.
  • Hear about the Planetary Society's contributions to space missions, including allowing the public to share in them by putting their names on plaques or CDs, and their efforts to shepherd missions through Congress by forming a caucus for planetary science and working with the Executive Branch.
  • Learn about the Planetary Society's new initiatives, such as its online member community and book club, and its passion for sharing the beauty and joy of space and science with everyone on Earth.

Key Points:

  • Mat Kaplan's inspiring body of work with Planet Mat Kaplan: Radio
  • How Mat combined his twin passions for radio and space exploration
  • Mat's approach to presenting complicated information in an accessible and fascinating way
  • The importance of doing thorough research and homework before interviews
  • The art of listening and being prepared to change directions during interviews
  • Showing appreciation for the work of the guests and sharing their fascination
  • Mat's passion and energy for the topic and how it engages listeners
  • Elements of a good question, including finding unique nuggets of information
  • Utilizing the internet to access resources and enhance interviews

Events:

  • Find out about the Planetary Defense Conference in Vienna and the asteroid Hunters IMAX, and how the Planetary Society is involved in these exciting initiatives.
Resources Mentioned in the Episode The Planetary Society - Member Community - Book Club - Planet Radio Podcast
  continue reading

243 episodes

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By making connections and leveraging social media, individuals can engage audiences and foster curiosity about niche topics. [00:11:00] Building Your Personal Brand: Tulani offers practical advice for professionals entering the job market, emphasizing the importance of leveraging writing and speaking opportunities to showcase expertise and thought leadership. By sharing insights and engaging with industry conversations, individuals can amplify their personal brand and attract opportunities. [00:12:00] Writing and Speaking Opportunities: Tulani encourages professionals to seek out writing and speaking opportunities to showcase their expertise and perspectives. Whether contributing to publications or participating in conferences, these activities can help individuals establish themselves as thought leaders in their field. [00:13:00] Embracing Exposure and Connection: Tulani shares her approach to speaking engagements, emphasizing the value of exposure and connection over monetary compensation. By seizing opportunities to share insights and engage with audiences, individuals can build meaningful connections and enhance their personal brand. [00:14:00] Amplifying Industry Conversations: Tulani advises professionals to actively participate in industry discussions by sharing relevant articles and insights on social media. By contributing to ongoing conversations and amplifying important topics, individuals can position themselves as valuable contributors within their field. [00:15:00] Buidling Your Brand: As professionals navigate their career journeys, Tulani encourages them to embrace opportunities for self-expression and connection. By leveraging writing, speaking, and social media engagement, individuals can build their personal brand and establish themselves as influential voices within their industry. [00:17:00] Making Authentic Connections: Tulani emphasizes the importance of genuine connections in networking and personal branding. She acknowledges the courage it takes to reach out to others and encourages individuals to find common ground and genuine interests when initiating conversations or collaborations. [00:18:00] Balancing Reverence and Relevance: Tulani discusses the challenge of maintaining a historic brand's reverence while making it relevant in today's world. She highlights the importance of creating timely and engaging content that resonates with audiences, driving conversations and fostering connections. [00:19:00] Segmenting Audiences and Tailoring Messaging: Tulani stresses the significance of understanding diverse audience segments and tailoring messaging to meet their unique preferences and interests. By segmenting audiences and crafting personalized content, brands can effectively engage with their followers and build meaningful connections. [00:20:00] Partnerships and Multi-Platform Engagement: Tulani explores the value of strategic partnerships and multi-platform engagement in reaching diverse audiences. By collaborating with other brands and leveraging various channels, brands can expand their reach and create impactful content that resonates with different audience segments. [00:21:00] Emotional Connection and Brand Impact: Tulani emphasizes the importance of fostering emotional connections with audiences to drive brand impact. By considering the desired emotional response and crafting authentic messaging, brands can create meaningful experiences that resonate with their followers and drive engagement. [00:22:00] Goals for Nat Geo's Social Campaigns: Tulani shares her goals for Nat Geo's social campaigns, focusing on increasing relevance, engagement, and visibility. By creating timely and compelling content, Nat Geo aims to captivate audiences and reinforce its position as a leading source of exploration and discovery. [00:23:00] Crafting Relevant and Engaging Content: Tulani discusses the process of crafting relevant and engaging content that resonates with audiences. By aligning content with current events, trends, and audience interests, brands can capture attention and foster meaningful connections with their followers. [00:24:00] Reverence Plus Relevance: Tulani highlights the importance of balancing reverence for Nat Geo's legacy with a focus on relevance in today's media landscape. By combining respect for the brand's heritage with innovative approaches to storytelling, Nat Geo aims to captivate audiences and drive meaningful engagement. [00:25:00] Providing Accessible and Memorable Content: Tulani discusses the importance of providing accessible and memorable content that resonates with audiences. By making complex topics understandable and engaging, Nat Geo aims to inspire curiosity and empower audiences to explore the world around them. [00:26:00] Goals for 2024: Tulani shares her personal goals for 2024, focusing on fitness and creative expression. By pursuing activities like running a half marathon and writing a romance novel, Tulani aims to challenge herself and find joy in new experiences. [00:28:00] Wrapping Up: Mark expresses gratitude to Tulani for sharing her insights and highlights the importance of connecting with audiences through authentic storytelling. He commends Nat Geo's efforts to engage with diverse communities and inspire curiosity through compelling content. [00:29:00] Impactful Social Engagement: Mark reflects on Nat Geo's ability to create impactful social engagement by providing accessible and engaging content. He praises the brand's commitment to fostering connections and driving meaningful conversations about important topics. [00:30:00] Making Science Accessible: Mark acknowledges the role of organizations like Nat Geo in making science accessible and engaging for audiences worldwide. He emphasizes the importance of storytelling in conveying complex scientific concepts and driving positive change in society. [00:31:00] Personal Growth and Development: Mark encourages listeners to pursue personal growth and development by setting goals and challenging themselves. He applauds Tulani for her commitment to fitness and creative expression and encourages listeners to find joy in new experiences. [00:32:00] Authenticity and Creativity: Mark highlights the importance of authenticity and creativity in personal and professional endeavors. He commends Tulani for her passion and dedication to her goals and encourages listeners to embrace their unique interests and talents. [00:33:00] Building Meaningful Connections: Mark underscores the value of building meaningful connections and fostering genuine relationships in both personal and professional settings. He encourages listeners to engage with diverse communities and leverage their passions to make a positive impact in the world. [00:34:00] Conclusion: Mark concludes the episode by thanking Tulani for sharing her insights and encouraging listeners to apply the lessons learned to their own lives. He invites listeners to tune in to future episodes of When Science Speaks for more inspiring conversations with leaders in science, technology, and innovation.…
 
In this episode, guest, Colin Gray, takes us on a fascinating journey through his unconventional career path, starting with his early passion for astrophysics and membership in the British Astronomical Society at the age of 12. We delve into his transition from space exploration to cyberspace, exploring the reasons that led him to discover his passion for creation and making a real-world impact. Colin shares insights into his expertise in e-learning, particularly in the nuances of online learning versus in-person education, and the challenges he faced in capturing attention in the digital realm. Discover the key elements he identified for successful online learning, including goal-based approaches, real-world context, and actionable steps. Colin recounts his transition from academia to entrepreneurship, offering valuable advice for those considering startups. Learn how he strategically hedged his bets during this shift, utilizing his academic background and a PhD pursuit as safety nets. We discuss the skills he found transferable from academia to entrepreneurship, emphasizing the importance of research, analytical abilities, and effective communication. The second part of the episode shines a spotlight on Colin's current ventures, The Podcast Host and Alitu. He shares the origins of The Podcast Host, its evolution into a comprehensive resource for podcasters, and the challenges of content creation and monetization. Additionally, we explore Alitu, a tool designed to simplify podcast editing, recording, and hosting. Whether you're an aspiring entrepreneur, a podcast enthusiast, or someone navigating career transitions, this episode offers valuable insights and practical advice from Colin Gray's diverse and impactful journey. Resources mentioned in the episode The Podcast Host Alitu…
 
As the podcast enters its fifth season (220 episodes and counting!), I'm incorporating shorter segments with my commentary on key communication topics - like: How to make your presentation engaging and memorable The most effective ways to translate complexity so your listeners understand and retain your message Shaping your writing so it's crisp and captures your readers attention The show will still include interviews as always. Have a topic about writing, presentating, or moving your priorities forward? Drop a comment at the show's Youtube channel at WhenScienceSpeaks podcast.…
 
On this episode of When Science Speaks , host by Mark Bayer dives into the world of storytelling with guest Chris Hare, exploring the impact and importance of a high-impact storytelling approach Chris has developed and used with his clients called "Atomic Storytelling." Episode Highlights: The Quest for Effective Storytelling: Mark and Chris kick off the episode discussing the widespread discussion on storytelling and the lack of informed advice. Chris introduces the concept of Atomic Storytelling and its transformative power. Chris's Journey with Microsoft: Chris shares a pivotal moment in his career, working on a project for Microsoft and discovering the effectiveness of content derived from successful developers. The Pitfalls of Manufacturing Stories: The duo explores the common challenge of manufacturing stories and emphasizes the need for genuine, impactful narratives in business contexts. Atomic Storytelling in Action: Chris provides a practical example involving a defibrillator company, illustrating how Atomic Storytelling can create a powerful emotional connection. Balancing Emotion and Rationality: Mark and Chris discuss the importance of blending emotional and rational elements in storytelling, especially in B2B contexts. Overcoming Storytelling Challenges: Chris addresses the common belief that not everyone is a natural storyteller, emphasizing the learnable nature of storytelling skills. The Scientist's Strength in Vision: Chris highlights the strength scientists possess in envisioning the future and emphasizes the importance of sequencing and storytelling to bring others along on the journey. Brian Janous's Journey at Microsoft: An intriguing anecdote about Brian Janous's mission to make then-Microsoft CEO Steve Ballmer understand and appreciate the energy vision at Microsoft, showcasing the persistence required in long-term storytelling. Unveiling the Narrative at Amazon: Chris discusses Amazon's narrative of being data-driven and its potential limitations. The story unfolds as he reveals a crucial insight about the third-party seller side and the initial focus on resellers. The pivotal shift occurs when a VP starts meeting with sellers, leading to the discovery that brand owners drive a significant portion of Amazon's business. The Human Connection in Storytelling: Emphasizing the importance of understanding data while maintaining a broader perspective. Chris highlights the role of continuous human connection and the value of not relying solely on data-driven insights. Embracing Imperfections in Stories: Acknowledging the messiness of stories and the common misconception that a story must be perfect. Sharing a personal coaching session experience that emphasized the power of authenticity and imperfection in storytelling. Co-Creation and Feedback: Advocating for involving stakeholders in the storytelling process. Encouraging feedback and collaboration to enhance the narrative and ensure internal alignment within organizations. Exploring whether a good story can overcome poor delivery and vice versa. Chris shares a personal experience of overcoming a challenging delivery by grounding the presentation in powerful storytelling. The Moth Experience: Recommending listening to storytelling platforms like The Moth and 99 Percent Invisible to understand diverse storytelling styles. Resources mentioned in the episode: Guest Chris Hare's LinkedIn profile Chris's podcast , The Storied Future…
 
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