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Episode 2 - When Does Marketing Become Greenwashing? with Sian Conway-Wood

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Manage episode 330987787 series 3350039
Content provided by Jo Salter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jo Salter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We know that marketing techniques are used to 'persuade' us to buy stuff we don't really need. More recently, as we've become more eco aware, brands are tripping over themselves to persuade us that they are green, a strategy known as 'green washing'.

In this episode our host Jo Salter interviews Sian Conway-Wood, a marketing strategist and author, who explains more and gives us some tips on how to uncover some of the key strategies that are persuading us to part with our money.

  continue reading

42 episodes

Artwork
iconShare
 
Manage episode 330987787 series 3350039
Content provided by Jo Salter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jo Salter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We know that marketing techniques are used to 'persuade' us to buy stuff we don't really need. More recently, as we've become more eco aware, brands are tripping over themselves to persuade us that they are green, a strategy known as 'green washing'.

In this episode our host Jo Salter interviews Sian Conway-Wood, a marketing strategist and author, who explains more and gives us some tips on how to uncover some of the key strategies that are persuading us to part with our money.

  continue reading

42 episodes

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