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How a Heart Attack, a Banana, and a Billion-Dollar Copywriter Changed My Life
Manage episode 489936666 series 3669888
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In this wildly entertaining and deeply insightful episode, veteran copywriter Frank Girard shares the hilarious and heartfelt true story of how he met legendary marketer Jon Benson — the man behind the Video Sales Letter (VSL) and over $12 billion in sales.
Discover how a life-threatening heart attack transformed Jon’s life and sparked a revolution in digital marketing, how a late-night Google search with an overripe banana led to an unexpected mentorship, and the game-changing sales secrets Frank learned along the way.
Whether you're a marketer, entrepreneur, or just curious how persuasion and human psychology collide in the most unexpected ways, this episode will leave you laughing, inspired, and ready to sell with more soul, strategy, and storytelling.
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