Erik Baker on the Entrepreneurial Century

Who Makes Cents?: A History of Capitalism Podcast

Back in high school, my social studies teacher—who was, of course, also the football coach—told my class that entrepreneurs were the heroes of American history. If we enjoyed a dynamic economy and good jobs, it was all thanks to their genius for innovation and risk-taking. And if we wanted to get ahead, he said, we’d need to foster the same sort of entrepreneurial spirit in ourselves.

You are probably rolling your eyes right now. I certainly remember doing the same back in 10th grade. But Erik Baker’s new book, Make Your Own Job How the Entrepreneurial Work Ethic Exhausted America, revealed that my teacher was far from outlier: he was part of a century-long current of entrepreneurial boosterism. From Henry Ford to Marcus Garvey, Peter Drucker to Sam Walton, the War on Poverty to the shareholder value revolution, Baker shows how the entrepreneurial work ethic captivated thinkers in every corner of American life. And he reveals how for workers, it promised a way to transcend precarity and—just maybe—become the protagonist of one’s own economic life.