16 Jesse Genet on Building Businesses to Create a Meaningful Life

Why AxS from ArtCenter

Jesse Genet was recently named by Fast Company as one of the most creative people in business. Jesse began her illustrious career at age fifteen by starting a custom t-shirt business in her parents' basement. Years later, after attending ArtCenter’s product design program, Jesse and co-founder Stephan Ango started Lumi. Their innovative, design-centric packaging venture employs an impressive alternative printing process called inkodye.

Since the founding of Lumi, they’ve held a successful Kickstarter campaign and appeared on the TV series Shark Tank. They have continued to adapt and iterate Lumi in response to the marketplace. Since 2015, Lumi has focused solely on providing customized packaging for e-commerce businesses. Silicon Valley took notice and Lumi recently received 9 million dollars in venture capital funds.

In this episode, Jesse and ArtCenter President Lorne Buchman discuss her role as CEO of Lumi, her motivations as a leader, her guiding principles and her unique capacity to find the extraordinary in the everyday. The conversation dives into Jesse’s early years, her tenacity as a young business founder, her adventures in car repair, being a female in Venture Capital, and how she approaches challenges.

Learn more about Jesse's work:

• https://www.lumi.com
• https://www.fastcompany.com/person/jesse-genet
• http://www.inkodye.com/story

Learn more about this episode of Change Lab at www.artcenter.edu.

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