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Michael König on Revitalising Iconic Brands Through Storytelling and Design Leadership
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Episode 18 of The Design Journeys Podcast hosted by Chris Whyte. New episodes every Wednesday!
In this episode, Chris Whyte interviews Michael König, a design leader whose career journey spans two decades across digital and physical product design. From launching a digital design studio fresh out of university to leading design at Bang & Olufsen and Fiskars, Michael has tackled challenges at some of the world’s most iconic heritage brands. Now, as the founder of a new consultancy, Michael shares how he’s helping legacy brands modernize through storytelling, innovation, and agility.
Listeners will hear about Michael’s creative approach to leading cross-functional teams, building consumer-centric products, and navigating the complexities of balancing tradition with modern market demands.
Key Takeaways:
- Career Adaptability: Michael’s career demonstrates the power of being adaptable, moving from digital design to physical product innovation and leadership.
- Importance of Storytelling: Michael emphasizes storytelling as a critical tool for connecting heritage brands with modern consumers.
- Leading Cross-Functional Teams: Michael shares how collaboration across design, marketing, and engineering drives impactful innovation.
- Consumer-Centric Product Development: From prototyping in Airbnbs to reducing time-to-market by 50%, Michael shares lessons on keeping consumers at the center.
- Modernising Legacy Brands: Michael highlights the unique challenges and opportunities of elevating design for long-standing, iconic companies.
Connect with Michael König on LinkedIn: https://www.linkedin.com/in/michaelkonigcph/
Connect with Chris Whyte on LinkedIn: https://www.linkedin.com/in/mrchriswhyte/
Learn more about Kodu Recruitment: https://teamkodu.com/
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