Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Tom Schwab on How to Leverage Other People's Podcasts to Grow Your Influence. | 059
Manage episode 265483903 series 2568211
Content provided by Jeremy Segal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Segal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Tom Schwab is a sought-after keynote speaker and a pioneer in using inbound marketing for eCommerce. He was among the firsts to use targeted podcast interviews as the foundation piece in a content marketing strategy. He is also the author of Podcast Guest Profits. Frequently, he publishes in leading business journals, blogs, and magazines, too.
Tom is the founder and CEO of Interview Valet which is a premier white-glove concierge-level podcast guest marketing service giving the quickest method to authors, speakers, coaches, consultants, and brands to boost the advantages of podcasting. It is a platform that brings together both the podcast guest and host for six years and garnered 20, 000 interviews already. Tom has guested in over 1200 podcasts!
In this episode, Tom generously discussed four things on how they do their algorithm in finding a good podcast for guesting.
“The first one is the podcast itself. Do they have my ideal audience? Have they been around long enough?”
Tom mentioned that one of the things they look into is the foundation and credibility of the podcast—if they are a good fit for the podcast theme and its audience or not. They also want a podcast that is committed to doing a podcast because as Tom said, no one wants to be a guest in a podcast that will eventually die after.
“The second thing is podcasts, when you do a guest appearance on it, should always give you a backlink.”
The purpose of backlinks is to give value in the eyes of search engines. Tom shared that they have clients that use Moz Score and Alexa Score to determine their ranking in Search Engine Results Page (SERPs) and then, adjust and do SEO.
“Third thing is how much do they promote it on social media, or to their email list.“
“Finally, we look at the experience with previous clients.“
There is more to learn in the full episode. Tom has shared a bunch of tips and advice on how to increase the growth of podcasts for you and your guest. You can also check out on Tom’s website for more info.
Subscribe to our email newsletter to be notified of our upcoming live-streamed interviews!
Join our Discord community and become part of the conversation!
https://whyinfluence.com/
88 episodes
Share
Manage episode 265483903 series 2568211
Content provided by Jeremy Segal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Segal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Tom Schwab is a sought-after keynote speaker and a pioneer in using inbound marketing for eCommerce. He was among the firsts to use targeted podcast interviews as the foundation piece in a content marketing strategy. He is also the author of Podcast Guest Profits. Frequently, he publishes in leading business journals, blogs, and magazines, too.
Tom is the founder and CEO of Interview Valet which is a premier white-glove concierge-level podcast guest marketing service giving the quickest method to authors, speakers, coaches, consultants, and brands to boost the advantages of podcasting. It is a platform that brings together both the podcast guest and host for six years and garnered 20, 000 interviews already. Tom has guested in over 1200 podcasts!
In this episode, Tom generously discussed four things on how they do their algorithm in finding a good podcast for guesting.
“The first one is the podcast itself. Do they have my ideal audience? Have they been around long enough?”
Tom mentioned that one of the things they look into is the foundation and credibility of the podcast—if they are a good fit for the podcast theme and its audience or not. They also want a podcast that is committed to doing a podcast because as Tom said, no one wants to be a guest in a podcast that will eventually die after.
“The second thing is podcasts, when you do a guest appearance on it, should always give you a backlink.”
The purpose of backlinks is to give value in the eyes of search engines. Tom shared that they have clients that use Moz Score and Alexa Score to determine their ranking in Search Engine Results Page (SERPs) and then, adjust and do SEO.
“Third thing is how much do they promote it on social media, or to their email list.“
“Finally, we look at the experience with previous clients.“
There is more to learn in the full episode. Tom has shared a bunch of tips and advice on how to increase the growth of podcasts for you and your guest. You can also check out on Tom’s website for more info.
Subscribe to our email newsletter to be notified of our upcoming live-streamed interviews!
Join our Discord community and become part of the conversation!
https://whyinfluence.com/
88 episodes
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Similar to Why Influence
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Awarded Best of Apple Podcasts, The $100 MBA Show delivers practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want. Omar Zenhom shares lessons, strategies and insights from 20+ years of entrepreneurship. He’s bootstrapped two multi-million dollar businesses (and several smaller businesses, too). Join him for short, actionable lessons on how to do everything from validating your idea, to audience-building and mar ...
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
From 4 x New York Times best-selling author Rachel Hollis comes the ultimate podcast for anyone looking for more joy and purpose in their lives. Featuring candid interviews with top performers in business, media, and lifestyle, as well as deep dives into topics like health and motivation, The Rachel Hollis Podcast has everything you need to level up your life!
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continue reading
Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful & controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” ...
…
continue reading
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