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S2 Ep 42: Is SEO Dead - or Just Getting Smarter?
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Show Notes
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Guest Spotlight – Seamus Smyth:
Seamus brings deep insight into the evolution of SEO and how qualitative research and user behavior are shaping today’s digital visibility landscape. His experience with AI and strategic positioning adds clarity to a fast-moving conversation.
Key Themes & Insights:
- SEO isn’t obsolete—it’s evolving to match how AI understands and surfaces content.
- Keywords still matter, but they’re no longer the star of the show. Context, user intent, and clarity carry far more weight.
- Generative AI is shifting search behavior from short queries to rich, conversational prompts—and your content needs to reflect that.
Smart SEO today starts with strong strategy: understanding your audience, your - differentiation, and what questions people are really asking.
- Voice search is on the edge of a breakthrough thanks to advanced voice modes in platforms like ChatGPT and Google.
Memorable Quotes:
- “Keywords mean something, but all the words around them mean more.”
- “AI trusts people more than it trusts marketers.”
- “This all starts with strategy. Why should someone choose your product over another?”
- “Your website has to reflect real conversations—not just SEO tricks from 10 years ago.”
Strategy Breakdowns:
- Move beyond keyword stuffing. Today’s SEO demands content that answers real, specific questions—think FAQs, feature tables, and rich comparisons.
- Map your customer’s real intent. Understand not just what they search for, but why they’re searching—and write to that purpose.
- Optimize for generative answers. AI tools like ChatGPT pull from context-rich content, so make your site readable, detailed, and well-structured.
- Use the language of your audience. User-generated content and conversational phrasing can make your business more “AI-visible.”
- Think voice-first. With smart assistants evolving, your content needs to be clear, natural, and ready for spoken queries.
Contact Information:
Website: Visit https://www.ruinvisibleonline.com for more episodes, resources, and contact information
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