How Anna Guerrero is changing thw way we cook

Wild Hearts

What if planning dinner wasn’t a chore—but something you looked forward to? In this episode, Wild Hearts guest host, Silk Kadala - investor at Blackbird - chats with Anna Guerrero, founder of Clove, a beautifully designed cooking app that’s reimagining how we cook at home.

You might know Anna from her nine years scaling the creator marketplace at Canva—but it was a stint as a pasta chef in the Dolomites that ultimately set her on the path to launching Clove.

Whether you’re interested in the role of AI in reducing decision fatigue, why brands are betting big on recipe creators as the next wave of culinary entrepreneurs or just stood in front of the fridge thinking “what’s for dinner?”—this episode is for you.

🔍 In this conversation, we cover:

🍳 The invisible mental load of everyday cooking—and how Clove is removing it with Smart Planner

📲 Why Clove’s approach to AI is more whisper than shout—and why that matters for creativity

📚 Building for creators: how Clove is giving food bloggers, TikTok cooks and chefs a new way to publish and earn

🎯 From pitch decks to real traction: Anna’s high-stakes decision to pause Clove’s creator program and set a new quality bar

🚀 The leap from Canva exec to culinary school student—and what working in a Michelin-starred restaurant taught Anna about product

🧠 Low ego, high initiative: what Clove looks for in early team members and building a culture of adaptability

🧭 What it means to follow the dots—why you don’t need to have it all figured out to move forward

🍽️ The long-term ambition: turning Clove into the global go-to for “what’s for dinner?”—with a billion recipes cooked through the platform

From Canva to Clove, Anna Guerrero shows what it looks like to reinvent yourself, back a bold vision, and build something that truly changes how we live and cook.