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Scaling Chaos: The Wild Ride of Clutch with Annabel Hay

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Manage episode 469694992 series 3492992
Content provided by Blackbird Ventures. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blackbird Ventures or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What happens when a 10-second TikTok video changes everything overnight? For Annabelle Hay, co-founder and CEO of CLUTCH, it meant selling out 5,000 units in hours, navigating a manufacturing disaster, and scrambling to scale.

In this episode, Annabelle shares the rollercoaster journey of building a consumer brand from scratch, the unexpected lessons of going viral, and the challenges of breaking into retail.

In this conversation, we cover:

🔥 The TikTok video that went viral overnight and sold out 5,000 units

💥 The manufacturing disaster that led to exploding tubes and mass refunds

🚀 How Annabelle scaled CLUTCH from a side hustle to a retail success

🦈 The Shark Tank investor who tried to rip her off—and how she fought back

🎯 The unexpected challenges of retail, from supply chain issues to hidden costs

💡 The founder-led brand strategy that resonated with millions

📈 Lessons in growth, hiring, and relinquishing control in a fast-moving startup

If you’ve ever wondered what it’s like to scale a consumer product from zero to retail shelves, this conversation with Annabelle Hay is a masterclass in resilience, adaptability, and strategic growth.

  continue reading

72 episodes

Artwork
iconShare
 
Manage episode 469694992 series 3492992
Content provided by Blackbird Ventures. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blackbird Ventures or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What happens when a 10-second TikTok video changes everything overnight? For Annabelle Hay, co-founder and CEO of CLUTCH, it meant selling out 5,000 units in hours, navigating a manufacturing disaster, and scrambling to scale.

In this episode, Annabelle shares the rollercoaster journey of building a consumer brand from scratch, the unexpected lessons of going viral, and the challenges of breaking into retail.

In this conversation, we cover:

🔥 The TikTok video that went viral overnight and sold out 5,000 units

💥 The manufacturing disaster that led to exploding tubes and mass refunds

🚀 How Annabelle scaled CLUTCH from a side hustle to a retail success

🦈 The Shark Tank investor who tried to rip her off—and how she fought back

🎯 The unexpected challenges of retail, from supply chain issues to hidden costs

💡 The founder-led brand strategy that resonated with millions

📈 Lessons in growth, hiring, and relinquishing control in a fast-moving startup

If you’ve ever wondered what it’s like to scale a consumer product from zero to retail shelves, this conversation with Annabelle Hay is a masterclass in resilience, adaptability, and strategic growth.

  continue reading

72 episodes

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