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How Did a Fake Restaurant Become #1 on TripAdvisor?
Manage episode 273877570 series 2773382
Content provided by Studio71. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Studio71 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How is it possible that a restaurant that doesn't exist could become the top-rated restaurant on TripAdvisor? We get the answer from Oobah Butler, artist and prankster, who created "The Shed at Dulwich," a restaurant that served microwaved mac and cheese and boxed soup, but still managed to be the most-hyped restaurant in London. Jordan Erica Webber and Joshua Rivera explore how reliant we all are on reviews to make decisions for just about everything, even if reviews cannot always be trusted. They also talk to James Kay, Director of Communications for TripAdvisor, to hear their side of the story. And, Josh and Jordan speak with Davide Cerretini aka the One Star Chef, who after Yelp attempted to strongarm him in to pay for advertising, used Yelp's reviewing system against them to create the most popular one-star restaurants in the world.
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Instagram: https://www.instagram.com/wildwildtechpod/
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25 episodes
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Manage episode 273877570 series 2773382
Content provided by Studio71. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Studio71 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How is it possible that a restaurant that doesn't exist could become the top-rated restaurant on TripAdvisor? We get the answer from Oobah Butler, artist and prankster, who created "The Shed at Dulwich," a restaurant that served microwaved mac and cheese and boxed soup, but still managed to be the most-hyped restaurant in London. Jordan Erica Webber and Joshua Rivera explore how reliant we all are on reviews to make decisions for just about everything, even if reviews cannot always be trusted. They also talk to James Kay, Director of Communications for TripAdvisor, to hear their side of the story. And, Josh and Jordan speak with Davide Cerretini aka the One Star Chef, who after Yelp attempted to strongarm him in to pay for advertising, used Yelp's reviewing system against them to create the most popular one-star restaurants in the world.
Follow Wild Wild Tech
Instagram: https://www.instagram.com/wildwildtechpod/
Twitter: https://twitter.com/wildwildtechpod/
Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Similar to Wild Wild Tech
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