136. Maximizing Visibility Without Breaking the Bank The Dollar a Day Technique

Win The Content Game

#Business #Marketing #Deirdre Tshien #Entrepreneur #Social Media

34:01

I think you could probably go back and track the stages of grief, probably that is what I went through. But I think if you do it right, you end up at acceptance. And that's where I ended up. And that's not to say that I've fully accepted the idea that the golden toad is extinct. Personally, I do still hold out hope that it could still be out there in those forests." - Trevor Ritland This conversation is with Trevor Ritland, who—along with his twin brother Kyle—authored The Golden Toad . The book chronicles their remarkable journey into Costa Rica’s cloud forest, once home to hundreds of brilliant golden toads that would emerge for just a few weeks each year—until, one day, they vanished without a trace. What began as a search for a lost species soon became something much more profound: a confrontation with ecological grief, a meditation on hope, and a powerful call to protect the natural world while we still can. Links: SpeciesUnite.com Kyle and Trevor: https://kyleandtrevor.com/ Instagram: https://www.instagram.com/adventureterm/ Goodreads - https://www.goodreads.com/book/show/222249677-the-golden-toad Amazon - https://www.amazon.com/Golden-Toad-Ecological-Mystery-Species/dp/163576996…

about a year ago 28:16

MP3•Episode home

I recently sat down with digital marketing expert Dennis Yu, Founder of Blitzmetrics, to uncover his time-tested strategy that has helped entrepreneurs of all stages get results from boosted content.

Check out the full show notes here: https://www.winthecontentgame.com/136

143 episodes

136. Maximizing Visibility Without Breaking the Bank The Dollar a Day Technique

Win The Content Game

published about a year ago

MP3•Episode home

I recently sat down with digital marketing expert Dennis Yu, Founder of Blitzmetrics, to uncover his time-tested strategy that has helped entrepreneurs of all stages get results from boosted content.

Check out the full show notes here: https://www.winthecontentgame.com/136

143 episodes

#Business #Marketing #Deirdre Tshien #Entrepreneur #Social Media

All episodes

Win The Content Game

1
141. The Future of Capsho and Win the Content Game 29:26

34 weeks ago29:26

29:26

In this reflective episode, we pull back the curtain on our recent "Get More Clients from Your Content" summit and share our main learnings as well as providing a very exciting update on what is next with Capsho. Check out the full show notes here: https://www.winthecontentgame.com/141

Win The Content Game

1
140. Mastering Your Zone of Fire to create Impactful Content with John Lee Dumas 33:41

35 weeks ago33:41

33:41

In this eye-opening episode, I sit down with John Lee Dumas, the powerhouse behind Entrepreneurs on Fire, for a full breakdown of his most important learnings on crafting content that genuinely resonates and converts. Check out the full show notes here: https://www.winthecontentgame.com/140

Win The Content Game

1
139. The 4-Post Formula for Attracting Your Ideal Clients on Social Media 29:49

36 weeks ago29:49

29:49

Are you tired of feeling like you're shouting into the void on social media? Do you dream of turning those likes and comments into real business relationships? If so, you're in for a treat. In this episode, I sit down with the brilliant Katie Brinkley to uncover her game-changing 4-Post social media strategy. Katie, a true veteran in the social media space, has distilled years of experience into a simple yet powerful approach that promises to help you post less but grow more. It's so effective, we've even built it into Capsho! Check out the full show notes here: https://www.winthecontentgame.com/139…

Win The Content Game

1
138. How to Monetize Your Virtual Event with Jennie Wright 26:10

37 weeks ago26:10

26:10

Ever wondered how to turn a virtual event into not just a list-builder but a money-making machine? You're in for a treat! In this episode, I sit down with Jennie Wright, a Virtual Summit and Marketing Expert, to go through her secrets for hosting a summit that boosts your email list while driving serious sales. Check out the full show notes here: https://www.winthecontentgame.com/138…

Win The Content Game

1
137. Why Your Thumbnails Make Roberto Blake Cry and How to Fix Them 29:29

38 weeks ago29:29

29:29

Is your video content struggling to create real results? You're not alone. This is why I sat down with YouTube powerhouse Roberto Blake, who has over 600,000 subscribers, to uncover his proven strategies for creating videos that actually convert viewers into buyers. Check out the full show notes here: https://www.winthecontentgame.com/137…

Win The Content Game

1
136. Maximizing Visibility Without Breaking the Bank The Dollar a Day Technique 28:16

39 weeks ago28:16

28:16

Are you tired of pouring money into ad campaigns with little to show for it? Or maybe you've never even considered paid ads because it seems a little too overwhelming? What if I told you there's a way to boost your visibility, engagement, and leads for just a dollar a day? I recently sat down with digital marketing expert Dennis Yu, Founder of Blitzmetrics, to uncover his time-tested strategy that has helped entrepreneurs of all stages get results from boosted content. Check out the full show notes here: https://www.winthecontentgame.com/136…

Win The Content Game

1
135. Gamify Your Podcast Growth Score Your Way to Increased Downloads 27:53

40 weeks ago27:53

27:53

If you need a practical way to transform your podcast from more of a passion project into a force that draws clients to you, this is the episode for you. I sit down with Adam Schaeuble, the mastermind behind the Podcast First Marketing Framework as he shares his hard-won insights from years of trial and error, and how he cracked the code to turn listeners into loyal clients. Check out the full show notes here: https://www.winthecontentgame.com/135…

Win The Content Game

1
134. How to mobilize and monetize your community authentically with Stacey Lauren 27:07

41 weeks ago27:07

27:07

Does building your community feel more like a chore than a thriving hub of engagement? You're not alone. Many entrepreneurs grapple with creating a space where their audience genuinely connects and interacts. But what if I told you there's a way to turn the crickets into genuine conversations? In this eye-opening episode, I sit down with Stacey Lauren, founder of Do The Thing and a master of fostering genuine connections, to share her wisdom on how to build a vibrant, engaged community. Check out the full show notes here: https://www.winthecontentgame.com/134…

Win The Content Game

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133. Brussels Sprouts and Banana Phones How Quirks Create Memorable Content 30:59

42 weeks ago30:59

30:59

In a world of efficiency, where everyone seems to be using the same tools and techniques, it's more crucial than ever to stand out and showcase your authentic self. That's why I'm excited to share this eye-opening conversation with Molly Mahoney, a leading voice in the AI space and social media marketing expert. Molly reveals her game-changing "VOICE" framework, designed to help you uncover your unique brand voice and avoid becoming what she calls an "AI zombie." Check out the full show notes here: https://www.winthecontentgame.com/133…

Win The Content Game

1
132. Turning Social Media Comments into Customers with Jenna Larson's Yellow Car Strategy 23:55

43 weeks ago23:55

23:55

Many entrepreneurs pour their hearts into creating content and posting on social media only to feel like they're shouting into the void. But what if there was a way to transform those likes and comments into meaningful business relationships? In this episode, I sit down with Jenna Larson, CoFounder of GroupTrack CRM, to go into her secrets of social media conversion. She shares her proven strategies for finding, engaging, and nurturing your ideal clients (or as she calls them, your "yellow cars") on social platforms. Check out the full show notes here: https://www.winthecontentgame.com/132…

Win The Content Game

1
131. Why Podcast Guesting is Your Secret Weapon for Business Growth 28:41

44 weeks ago28:41

28:41

If you are struggling to get your message heard by your ideal audience, being a guest on podcasts might be the strategy you need. In this episode, I sit down with Alex Sanfilippo, the mastermind behind PodMatch, to uncover the hidden power of strategic (not sporadic) podcast appearances. Check out the full show notes here: https://www.winthecontentgame.com/131…

Win The Content Game

1
130. Turning Dreams, Drains and Doubts into a Profitable Offer 28:28

45 weeks ago28:28

28:28

Many entrepreneurs find themselves in a frustrating cycle of not getting enough clients even when creating a lot of valuable content. Sometimes this is because there is a crucial piece of the puzzle you might be missing: an offer that truly converts. In this eye-opening episode, I sit down with Chris Williams, Founder of Group Coach Nation, to go into his unique way of crafting an irresistible offer. Chris shares his proven framework for creating what he calls a "Minimum Viable Offer" (MVO) - a highly profitable, low-effort solution that delivers maximum impact for your clients. Check out the full show notes here: https://www.winthecontentgame.com/130…

Win The Content Game

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129. Finding Your Flow When Everything Feels Chaotic 46:03

46 weeks ago46:03

46:03

Ever felt like you're juggling a million projects, trying to be everything to everyone in your business? You're not alone. As entrepreneurs, we often fall into the trap of thinking more is better. But the key to success lies in doing less. In this candid episode, my Co-Founder Bona and I pull back the curtain on our own journey at Capsho, sharing a raw behind-the-scenes about our struggles with focus and the transformative power of simplifying our business. Check out the full show notes here: https://www.winthecontentgame.com/129…

Win The Content Game

1
128. Uprising Series: Why being different is better than being better with Rich Schefren 42:03

47 weeks ago42:03

42:03

Ever felt like you're spinning your wheels in your business, working tirelessly but not seeing the results you want? You're not alone. In this episode, I sit down with one of the OGs of online marketing, Rich Schefren, for a candid conversation on the advice he would give his younger self. Check out the full show notes here: https://www.winthecontentgame.com/128…

Win The Content Game

1
127. Uprising Series: Scaling through Imposter Syndrome and Savior Complex with Tasha Smith 34:46

48 weeks ago34:46

34:46

Are you an entrepreneur grappling with imposter syndrome? Or perhaps you've tasted success, only to be blindsided by failure's harsh sting. If either of these scenarios resonates, this episode with Tasha Smith is just what you need. Check out the full show notes here: https://www.winthecontentgame.com/127…

Win The Content Game

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126. Uprising Series: How Austin Armstrong’s TikTok ban inspired the launch of Syllaby 33:48

49 weeks ago33:48

33:48

Imagine pouring your heart and soul into a big hairy audacious goal, only to have the rug pulled out from under you right when you achieve it. That's the gut-wrenching reality Austin Armstrong faced when his TikTok account, a pivotal source of leads and revenue, was abruptly banned. But Austin's story is one of resilience, determination, and an unwavering belief in his ability to bounce back stronger than ever before. Check out the full show notes here: https://www.winthecontentgame.com/126…

Win The Content Game

1
125. Uprising Series: How Jenna Larson pivoted from a $100K loss to GroupTrack’s highest revenue month 31:43

50 weeks ago31:43

31:43

Imagine pouring your entire heart and every resource you have into building a thriving business, only to have the ground shift beneath your feet. That's the harsh reality Jenna Larson faced when a major client pulled out all while in the middle of a very expensive rebuild of her product, which threatened to unravel years of consistent growth for her SaaS company, GroupTrack CRM. But in the midst of this tempest, Jenna uncovered a powerful truth that would transform her approach – and her results. Check out the full show notes here: https://www.winthecontentgame.com/125…

Win The Content Game

1
124. Uprising Series: How Alex Sanfilippo chose courage over comfort to build PodMatch 30:36

51 weeks ago30:36

30:36

In this candid episode, Alex Sanfilippo, founder of Podmatch.com, pulls back the curtain on his raw, emotional journey of mustering the courage to leave his cushy corporate job and go all-in on his entrepreneurial dream. Check out the full show notes here: https://www.winthecontentgame.com/124

Win The Content Game

1
123. Uprising Series: The Capsho NextGen Story 22:01

52 weeks ago22:01

22:01

Join me for a candid no-holds-barred account of how I hit rock bottom with Capsho, what I learned and how that led to the rebuild of our platform into Capsho NextGen. This is a replay of a presentation I did as part of the Capsho NextGen Uprising Event where 8 formidable entrepreneurs shared their untold stories of resilience and how they turned their biggest setback into an epic comeback. Check out the full show notes here: https://www.winthecontentgame.com/123…

Win The Content Game

1
122. Creating a Bingeable Podcast Funnel to turn Content into Leads 38:55

1 year ago38:55

38:55

In this episode, we are back with the founder of Podcasting Business School, Adam Schaeuble for his feedback on our version of the limited series podcast funnel - a bingeable audio course that acts as a powerful lead magnet. Check out the full show notes here: https://www.winthecontentgame.com/122

Win The Content Game

1
121. Content to Clients: Mapping and Building a Limited Podcast Series that converts 21:37

1 year ago21:37

21:37

If you are already creating longform content especially in the form of a podcast, this episode will show you how to channel that into a limited series that can serve as a compelling lead nurturing and conversion vehicle for your audience. Check out the full show notes here: https://www.winthecontentgame.com/121…

Win The Content Game

1
120. The Podcast Funnel that drove $6K in 4 days 32:31

1 year ago32:31

32:31

You've tried it all – lead magnets, webinars, you name it. But nothing seems to move the needle when it comes to attracting your ideal clients through content marketing. This episode takes a fresh, innovative approach that combines the power of podcasting with a strategic client acquisition funnel. Check out the full show notes here: https://www.winthecontentgame.com/120…

Win The Content Game

1
119. Why creating value-driven content may be limiting your impact 36:00

1 year ago36:00

36:00

Are you ready to dive deep into the heart of what it truly means to create value through your content? This episode is a little bit different - it is an unfiltered exploration of radical candor, vulnerability, and the courage it takes to be authentically transparent in our content creation. We dive into our tendency to package "value" into neat frameworks and strategies. But what if true value lies in something far more raw and human? I wrestle with my default mode of logic and rationality and share more deeply than I ever have before. Check out the full show notes here: https://www.winthecontentgame.com/119…

Win The Content Game

1
118. Bypass the Algorithms: A Blueprint for Authentic Content Success with Roberto Blake 35:41

1 year ago35:41

35:41

Have you ever felt trapped by social media algorithms, endlessly chasing vanity metrics and elusive viral success? Roberto Blake, YouTube veteran and creator economy expert, shares a refreshingly practical approach to bypass the algorithm obsession. Check out the full show notes here: https://www.winthecontentgame.com/118…

Win The Content Game

1
117. Crafting Human Content: Colin Gray's Approach to Engaging Audiences 32:46

1 year ago32:46

32:46

In this refreshingly candid chat, I sit down with Colin Gray, founder of Alitu and The Podcast Host, as he shares how he grappled with - and overcame - a concerning decline in visibility and cut through with his content. Check out the full show notes here: https://www.winthecontentgame.com/117

Win The Content Game

1
116. Radical Candor: How we are confronting our content blind spots 34:27

1 year ago34:27

34:27

Picture this: I feel like I’m finally in a rhythm with my organic content, I have a strategy and I’m following it with a system, I’m being consistent and our metrics look good. Then I received some brutally honest feedback that made me realize that I might be phoning it in. It was the tough but fair wake up call I needed and I am excited to share it with you in this episode. Check out the full show notes here: https://www.winthecontentgame.com/116…

Win The Content Game

1
115. Implementing the Dollar-a-Day Strategy in 3 steps 17:29

1 year ago17:29

17:29

If you’ve been creating content on social media consistently and want a simple and effective way to reach a new audience, this episode is for you. Learn how to get data-driven insights from your existing content and ride the social media algorithm to get it in front of even more people for just $1 a day. Check out the full show notes here: https://www.winthecontentgame.com/115…

Win The Content Game

1
114. Dennis Yu’s Dollar-a-Day Content Strategy to reach an untapped new audience 40:41

1 year ago40:41

40:41

In this insightful conversation, Dennis Yu shares his game-changing approach to boosting social media content for just $1 per day, targeting your ideal audience with laser precision. Check out the full show notes here: https://www.winthecontentgame.com/114

Win The Content Game

1
113. From Startup Success to Balanced Life: A Founder's Journey 33:45

1 year ago33:45

33:45

What's the secret to finding fulfillment after achieving massive entrepreneurial success? Find out in this conversation with the ex-President and current Board Director of $2 billion online course platform Kajabi, Jonathan Cronstedt, also known as JCron. Check out the full show notes here: https://www.winthecontentgame.com/113…

Win The Content Game

1
112. From Viewer to Client: Leveraging YouTube for Maximum Conversions 30:13

1 year ago30:13