How to Make the Consumer Right: Your Wine, Your Rules
Manage episode 443179914 series 3363422
- How important it is that innovation and change in the wine industry takes place to engage consumers and stop the global decline in wine consumption.
- The differences in wine culture and consumer engagement.
- The importance of making wine more accessible and inclusive to attract and retain customers.
- How a more open-minded and democratic approach in the wine industry can help it adapt to changing consumer behaviours and preferences.
- How critical it is for wineries to create and maintain a digital presence to stay relevant and appeal to new generations.
76 episodes