The PKGD Group with Shawn Miller | Part 1

Winebow Spirits Sessions

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In this conversation, Shawn Miller shares his journey in the tequila business, detailing his partnership and long time friendship with Jeff Ernst and their experiences in marketing and brand advocacy.

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Shawn M. Miller is the co-founder of PKGD Group, a U.S.-based import company specializing in authentic, producer-owned agave spirits. Known for his creative vision and deep industry knowledge, Shawn is a passionate advocate for transparency, quality, and traditional production methods. He works closely with distillers across Mexico, building strong relationships rooted in trust and shared values. Under his leadership, PKGD has become a key player in the growing U.S. market for tequila, mezcal, and raicilla. Shawn is also a dedicated educator and storyteller, helping consumers connect more deeply with the spirits they enjoy.

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Follow Shawn and The PKGD Group on Instagram @pkgdgroup their website www.pkgdgroup.com and their YouTube channel @PKGDGroup

Credits

Main theme: Off The Path - Macabe & West End - Macabe

Production: Tyson Ellert