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Can Italy Lead the Charge Toward a More Accessible and Credible User-First Crypto World?

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Manage episode 481826267 series 3564664
Content provided by Wirex. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wirex or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of the Wirex Podcast, host Lianna Adams sits down with Alessandro Bruno-Bossio, Wirex’s Regional Managing Director for Italy and Chief Customer Strategy & Retention Officer, to explore a bold question: Can Italy become Europe’s crypto UX powerhouse?

From Italy’s late-but-fast evolution in digital finance to its cultural obsession with design, trust, and usability, Alessandro unpacks why the Italian market is uniquely positioned to drive a user-first crypto revolution. They dive into:

  • Why Wirex chose Italy as its European crypto hub
  • What MiCA means for the future of innovation
  • How emotional UX can unlock crypto adoption
  • What the rest of Europe can learn from Italy’s fintech mindset
  • And what Wirex is building next to bridge trust and technology.

With unexpected insights, real-world experience, and a few curveball questions, this episode is a must-listen for anyone curious about the future of crypto in Europe.

  continue reading

47 episodes

Artwork
iconShare
 
Manage episode 481826267 series 3564664
Content provided by Wirex. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wirex or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of the Wirex Podcast, host Lianna Adams sits down with Alessandro Bruno-Bossio, Wirex’s Regional Managing Director for Italy and Chief Customer Strategy & Retention Officer, to explore a bold question: Can Italy become Europe’s crypto UX powerhouse?

From Italy’s late-but-fast evolution in digital finance to its cultural obsession with design, trust, and usability, Alessandro unpacks why the Italian market is uniquely positioned to drive a user-first crypto revolution. They dive into:

  • Why Wirex chose Italy as its European crypto hub
  • What MiCA means for the future of innovation
  • How emotional UX can unlock crypto adoption
  • What the rest of Europe can learn from Italy’s fintech mindset
  • And what Wirex is building next to bridge trust and technology.

With unexpected insights, real-world experience, and a few curveball questions, this episode is a must-listen for anyone curious about the future of crypto in Europe.

  continue reading

47 episodes

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