The Importance of SEO for Any Company

Wisdom by WESA

Today’s conversation dives into the importance of SEO at any level. Cowgirl Biz supports Western retail brands in nurturing community, expanding reach, and growing with heart. Listen in...

WESA Retail Roundup June 16, 2025

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Kim Ivkov of Cowgirl Biz - Facebook | Instagram | Pinterest | YouTube
• Presented By: Western English Sales Association

Time Stamps:

04:22 - The Birth of Cowgirl Biz

24:16 - Launching the Summer School of SEO

29:26 - Introduction to SEO Strategies

40:12 - The Importance of Collaboration in Business

Takeaways

• The Cowgirl Biz platform has successfully created a nationwide directory of over 1200 cowgirl-owned businesses.
• Engagement within the Cowgirl Entrepreneurs group was fostered by sharing valuable learning resources and collaborative opportunities.
• The transition from a Facebook group to a business has allowed Cowgirl Biz to effectively support retail brands in the Western industry.
• SEO remains a critical focus for businesses, and the Cowgirl Biz Academy offers essential resources for improving online visibility.
• The importance of community in the retail sector cannot be overstated, as collaboration is key to overcoming industry challenges.
• Supporting small businesses through education and resources is vital for their growth and success in a competitive market.