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The Story of UGG | Brian Smith

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Manage episode 477751774 series 1601008
Content provided by Victhea Marie Tesoro and EO Virtual Learning. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Victhea Marie Tesoro and EO Virtual Learning or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Brian Smith, the founder of UGG, the world-renowned fashion brand known for their iconic boots. In this episode, Brian shares the journey of UGG’s humble beginnings in Australia to its worldwide success. He shares how UGG initially faced struggles with growth until he discovered how to more effectively market to his target audience. Listen in as Brian shares his story!

Timestamps:

02:56 The Origin Story of UGG

14:36 Breakthrough in Marketing

20:39 The Power of Meditation

28:58 Reflections on Success

32:30 Top 5% and Bottom 5% Moments

36:07 Marketing Breakthroughs and Celebrity Endorsements

41:36 Success Beyond Business

47:49 Navigating the Changing Business Landscape

50:07 Habits for Success

55:19 Final Words

Links:

Brian’s Website: https://briansmithspeaker.com/

UGG: https://www.ugg.com/

  continue reading

103 episodes

Artwork
iconShare
 
Manage episode 477751774 series 1601008
Content provided by Victhea Marie Tesoro and EO Virtual Learning. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Victhea Marie Tesoro and EO Virtual Learning or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Brian Smith, the founder of UGG, the world-renowned fashion brand known for their iconic boots. In this episode, Brian shares the journey of UGG’s humble beginnings in Australia to its worldwide success. He shares how UGG initially faced struggles with growth until he discovered how to more effectively market to his target audience. Listen in as Brian shares his story!

Timestamps:

02:56 The Origin Story of UGG

14:36 Breakthrough in Marketing

20:39 The Power of Meditation

28:58 Reflections on Success

32:30 Top 5% and Bottom 5% Moments

36:07 Marketing Breakthroughs and Celebrity Endorsements

41:36 Success Beyond Business

47:49 Navigating the Changing Business Landscape

50:07 Habits for Success

55:19 Final Words

Links:

Brian’s Website: https://briansmithspeaker.com/

UGG: https://www.ugg.com/

  continue reading

103 episodes

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