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Curating Asahi’s New Relationship Between Change Management & Internal Comms with Asahi Europe & International’s Sally Tidman & Soraya Abdelmageed #S3E3
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There’s an ever-growing link between internal communications and change management across the board, which is clear to see from observing Asahi’s two functions working so closely together.
Asahi’s Head of Change Management, Soraya Abdelmageed, works closely with Sally Tidman, Internal Comms and Engagement Specialist, to combine the strengths of both teams.
Sally & Soraya join us on Work Happy this week to share how they’re creating ‘Digital Heroes’, tackling the challenge of access, storytelling as an essential quality, and much more.
This episode covers
- The relatively recent creation, and subsequent success, of Asahi’s change management function
- How storytelling is essential to creating change, particularly stories from senior leaders
- Video as an effective messaging medium
- Overcoming communications challenges like language barriers and reaching factory staff
- Asahi’s Digital Hero network
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